ARTICLES BY THIS AUTHOR
06/20/2022
Activation Gallery: In-Store Technologies 2.0
Retailers, often with the help of brand partners, are increasing the use of technology to enhance the in-store experience. Here are some technologies that have caught the eyes of our editors.
06/20/2022
Kroger Expands Number of EV Charging Stations
The grocery giant has phased in hundreds of chargers from Blink, Electrify America, EVgo, Tesla and Volta in select markets, with more to come.
06/20/2022
DTC Fishing Brand Goes Experiential
Karl's Fishing & Outdoors has opened its first brick-and-mortar store, featuring a clean design and tech-enabled, educational experiences.
06/20/2022
In-Store Experience: Beauty Goes Brick-and-Mortar
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
06/20/2022
The New Consumer (May-June 2022)
We present a curated roundup of consumer research studies and other insights that paint a picture of emerging trends in shopper behavior.
05/11/2022
Heineken Tackles Gender Bias in Soccer
The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign.
05/10/2022
Best Buy Bets on Health, Skincare & Other New Categories
Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories.
04/20/2022
Brands Light up for 4/20
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.
04/19/2022
Activation Gallery: Sports (Super Bowl & Beyond)
Here is a sampling of in-store and online sports marketing activity, including a few examples beyond football and the Olympics.
04/19/2022
The New Consumer (March-April 2022)
A glimpse into the COVID-19 pandemic’s latest effects on consumer behavior, sustainable product purchasing trends and the trajectory of the cannabis market.