News Briefs

Dollar General has added a rewards-driven ad format to its media network through a new partnership with the Fetch rewards app.

The partnership enables brand advertisers to incorporate Fetch offers into their Dollar General Media Network (DGMN) campaigns to reach what Fetch describes as “high-intent shoppers,” per a media release.

The collaboration is designed to help advertisers drive incremental purchases and strengthen acquisition and retention through rewards-based engagement.

Also Read: Dollar General Leans Into Experiential Sampling for Retail Media

“We’re excited to introduce a new channel for DGMN advertisers to connect with shoppers when they’re actively planning and making purchase decisions,” Tony Rogers, senior vice president and chief marketing officer at Dollar General, said in the release. “Fetch’s scale and ability to jumpstart measurable results make it a powerful extension of DGMN — helping advertisers engage shoppers beyond our four walls, across the communities we serve.” 

Fetch is a free mobile platform that rewards consumers for submitting receipts from everyday purchases. Users earn points that can be redeemed for gift cards to a wide range of retailers, while brands can leverage anonymized shopper insights and personalized engagement solutions.

"Shoppers come to their Fetch app with intent — they’re planning, buying, and ready to be rewarded," added Courtney Cochrane, retail industry lead at Fetch. "By partnering with DGMN, we’re giving brands a way to meet consumers in those exact moments and drive real results."

Marketing experience company Quad is partnering with Vistar Media to make it easier for grocers and CPG brands to buy in-store ads.

Out-of-home (OOH) media provider Vistar's advanced ad server and supply-side platform is being integrated into Quad's In-Store Connect retail media network. This not only makes it easier for advertisers to buy inventory for the in-store retail media network, but it also gives them more precision and flexibility. The automated programmatic bidding platform empowers brands to auction ad spots almost instantaneously while maximizing cost-efficiency and targeting audiences. 

"By integrating Vistar's technology, Quad is transforming brick-and-mortar stores into dynamic, real-time advertising channels. This partnership bridges the gap between online precision and in-store influence, delivering measurable results for advertisers and retailers alike," George Forge, SVP, client technology & product development at Quad, said in a news release. "We're enabling brands to dynamically reach consumers with agile campaign management, transforming how they can show up in physical retail environments and stand out among heavy competition."

The partnership aligns with Quad’s goal to help marketers make friction-free consumer connections across physical and digital environments. In-Store Connect utilizes strategically placed in-store digital signage and kiosks (in-aisle screens, endcap displays and store-wide placements), giving brands greater visibility and driving enhanced brand recall, engagement and conversion.

"We're excited to partner with Quad to simplify and enhance how brands connect with shoppers in physical retail spaces," Sean Cheyney, head of retail media, Vistar Media, said in the release. "By integrating with Vistar's Ad Server and SSP, Quad's In-Store Connect network now offers advertisers seamless access to thousands of brands and agencies worldwide."

Since its 2024 launch, In-Store Connect has expanded its regional footprint to include Homeland Stores and The Save Mart Cos. locations, providing advertisers access to millions of shoppers. Vistar's out-of-home media connects media owners to buyers through their platforms.

Momentum Worldwide has appointed Jason Alan Snyder (pictured) its first-ever global chief AI officer. It marks a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation.

Snyder, who currently serves as chief technology officer and head of global production, will continue in that capacity. With Snyder at the helm of AI and production, Momentum is doubling down on scalable, intelligent and immersive brand experiences.

The agency's vision is to help clients navigate complexity through powerful systems that marry technology, creativity and cultural relevance.

Snyder's AI officer appointment signifies the agency’s recognition that artificial intelligence is not simply a technological shift but a business imperative in advertising.

"Jason's appointment reflects where our industry is headed — and how Momentum plans to continue to lead it," said Donnalyn Smith, Momentum Worldwide global CEO, in a news release. "He has a rare ability to turn complex systems into a brand advantage, and his vision ensures our clients stay ahead, responsibly and creatively."

An accomplished technologist and inventor, Snyder has led the development of intellectual property for Momentum spanning AI systems, data orchestration and real-time production technologies.

The advanced work has become a key part of Momentum's innovation strategies, enabling the agency to deliver proprietary solutions far beyond commercialized AI tools.

"This is not about hype — it’s about helping our clients navigate and lead through complexity," Snyder said in the news release. "As chief AI officer, my focus is embedding intelligence into every layer of what we do — from operations to concept to execution — making AI a trusted partner in delivering the smartest brand experiences."

Momentum has a rich legacy of technology "firsts," from real-time fan engagement platforms and spatial computing activations to immersive digital twins and generative content engines.

The chief AI officer appointment represents the natural next phase of that journey: formalizing AI as a strategic core of the business, rooted in innovation, ethics and outcomes.

Market research firm Circana has named industry veteran Cara Pratt as president, global retail and media, effective May 27. 

In this newly created role, Pratt will lead Circana's retail and media strategies, with a focus on strengthening its position as a strategic growth partner to retailers. She will oversee the evolution of Circana’s service model, bolster retail media network partnerships and expand capabilities.

Pratt will also lead the company's media strategies, leveraging comprehensive industry data, science and technology to improve advertising effectiveness.

"[Pratt] joining underscores the immense opportunity we see for our retail and media businesses, and our commitment to delivering innovative growth and media solutions that best serve our retail partners," Stuart Aitken, Circana president and CEO, said in a media release. 

"Retail and media are evolving rapidly, and our clients need to stay ahead," added Jeremy Allen, Circana chief commercial officer. "Pratt's deep knowledge and forward-thinking approach will strengthen our ability to deliver impactful results and help our clients navigate an increasingly dynamic and competitive landscape."

Pratt's Background

Pratt joins Circana with more than 20 years of experience in retail media, data science and consumer insights. For nearly eight years, she has held various roles at 84.51°, Kroger's data science, insights and media subsidiary. She most recently served as senior vice president, media, insights and loyalty. In this role, she oversaw Kroger’s integrated retail media, consumer insights and loyalty marketing business. 

She played a key role in launching Kroger Precision Marketing and connecting media exposure with in-store sales to help brands improve media performance and enhance the consumer shopping experience. 

Prior to 84.51°, Pratt had a brief stint as a retail client solutions executive at Circana predecessor, IRI. Before that, she spent more than a decade at Dunnhumby, where she held multiple senior roles, including SVP, specialty retail and sector expansion.

"As a former employee and partner, I have a distinct appreciation for Circana’s unparalleled data, science and technology," Pratt said in the release. "I am honored to join the company and look forward to influencing retail decision-making and helping the retail ecosystem win in today’s dynamic operating environment."

Complete Design & Packaging (CDP), a manufacturer of custom corrugated packaging and point-of-purchase displays, has officially opened a new 65,000-square-foot warehouse in Concord, North Carolina.

Pictured: From left, Keith Furr, general manager; Lisa Ashley, controller; Neva Wooldridge, structural design & project manager; Scott Sumner, VP/managing partner; Howard Bertram, president; Christiane Cardell, warehouse office manager and Eddie Kirby, plant manager.

The site, located at 245 Manor Ave., will serve as the primary shipping hub for all finished product orders not processed through CDP’s nearby Wilshire Avenue fulfillment center, and is across the street from its flagship headquarters and manufacturing operation, 280 Manor Ave. 

With dedicated outbound space, the new warehouse streamlines fulfillment to meet growing demand and ensures faster, more efficient delivery to customers. 

In addition to shipping improvements, the facility offers additional parking for CDP’s growing truck fleet and visiting carriers, reducing congestion and improving turnaround times. It also eliminates the need for temporary off-site rentals by providing built-in overflow space for increased flexibility during times of high demand.

"The opening of our new warehouse marks a major milestone in our growth strategy," Howard Bertram, president of Complete Design & Packaging, said in a media release. "This expansion not only strengthens our ability to serve customers more efficiently but also positions us for long-term scalability — providing room for additional equipment and increased order volume."

Meyers, a provider of sustainable packaging, labels and retail displays, has acquired Mankato Packaging.

Mankato Packaging, based out of Mankato, Minnesota, specializes in folding cartons and offers design, prepress, printing, die-cutting and finishing services. 

The acquisition strengthens Minneapolis-based Meyers’ presence in the folding cartons sector by blending the resources, technology and expertise of both companies, which serve overlapping industries that include food & beverage, life sciences, and health, beauty and cosmetics. Meyers partners with companies such as Hormel, Frito-Lay, Estee Lauder, Ulta Beauty, Saucony and Microsoft. 

"This is an exciting milestone for Meyers as we continue to grow our folding carton capabilities and expand the impact we can make for our clients," Christopher Dillon, CEO and co-owner of Meyers, said in a media release. "As an independent, family-owned company, we remain deeply committed to delivering exceptional service, driving sustainable innovation, and building long-term partnerships that go beyond packaging."

"This acquisition brings together two companies that share a deep commitment to quality, service, and sustainability," said Todd Loosbrock, president of Mankato Packaging. "Meyers’ industry leadership and purpose-driven mission made them the ideal partner to build on the strong foundation that Mankato Packaging has laid."