Path to Purchase IQ offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital to mobile — Path to Purchase IQ combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for end-to-end consumer demand strategies, Path to Purchase IQ is the leading media brand serving consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of shopper marketing. Through the lens of omni-commerce marketing, our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends, insights and analytics.
Learn more about our Editorial Advisory Board here.
Path to Purchase IQ aims to be an essential source of information and insights to help brand, retail, agency and solution provider executives do their jobs better. Our platforms provide these “path to purchase” executives with the intelligence they need to help their organizations adapt to change and ultimately succeed.
The goal for our editorial content is to be independent, fair and accurate. Our editorial team leverages the collective brainpower and influence of its Editorial Advisory Board — made up of industry insiders and thought leaders — to inform its reporting and editorial planning.
Any content paid for by an advertiser is clearly labeled as “sponsored content.” Any content that is editorially independent but created with the help of specific funding from an advertiser may be labeled “sponsored by,” “in collaboration with” or “presented by.”
If you believe something we published is inaccurate, please notify Editorial Director Jessie Dowd via [email protected].