Retail Media

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences.

Learn how the two companies are enhancing shoppability using first-party data.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment.

The goal is to improve programmatic campaign performance on the open internet with retail media data.

Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap.