Marketer Spotlight: Facing the Future

CPG marketers discuss their successes, challenges and opportunities as they adapt with the times — while keeping the shopper at the forefront.
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Industry Outlook Video

Pear Commerce Simplifies Retail Marketing

The Path to Purchase Institute speaks with Pear Commerce founders Eric Martell and Alex Wyler about a different approach to digital marketing for CPG brands at retail.
Shopper Marketing

SM2 Commission Releases Industry Playbook

The Commission to Standardize the Measurement of Shopper Marketing has launched an Industry Playbook, which was unveiled during the Shopper Insights & Measurement Forum and is available for download.
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Need Intel on Leading Retailers? Join us!

Join Path to Purchase Institute editors and special guests as they deliver up-to-the-minute reports on the industry's most important retailers.

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Find All Your Shopper Solutions Right Here

Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.

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