Who's Who in Insights & Analytics 2020

Our annual report spotlights more than 175 executives who are leading the insights and analytics functions at their companies.

Get a Sneak Peek of the P2PX Digital Experience

The Path to Purchase Institute is bringing the learning, solutions sourcing and networking to the digital realm this November. Get a preview now.

2020 DOT Winners Announced

The Path to Purchase Institute announced the winners of the 2020 Design of the Times Awards competition live on the afternoon of Oct. 7 during a virtual awards ceremony.

Expo Panel: The Future of the Store

Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.

Shopper Marketing

Mars Wrigley Revives Summer at CVS

When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionary giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.

Consumer Engagement

Hallmark Primes E-Commerce Initiative at Walgreens

Walgreens stores are distributing a free Hallmark greeting card to shoppers at checkout while also promoting an e-commerce initiative for the brand on the drugstore chain’s website.

Shopper Marketing

2020 Ongoing Programs at Top Retailers

Path to Purchase Institute’s interactive guide explores the major promotions conducted by 16 key retailers, presented with information from the Institute’s library of retail profiles and market intelligence. Produced in conjunction with Menasha.

Industry News

Oct

Epsilon at Center of Publicis Groupe’s Growth Strategy

Oct

Bazaarvoice Touts New Premium Network Insights

Oct

Trax Launches Shelf-Monitoring Solution

More Industry News

E-commerce

Report: Walmart, Sam’s Club Best Retailers for BOPIS, Delivery

Ipsos’ inaugural E-Commerce Experience Report revealed which retailers have best adapted to buy-online-pickup-in-store, curbside and delivery offerings amid the pandemic.

Cause Marketing/ Community Programs

Huggies Gives a Pack at Walmart

Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.

COVID-19 at Retail

Retail Media Will Be a Hot Topic at P2PX

The growing importance of retail media networks in the brand marketing playbook will be a key topic of discussion next month at the Path to Purchase Digital Expo.

Retailer Intelligence

Store Spotlight: Sour Patch Kids NYC

The first-ever store dedicated to Mondelez International’s Sour Patch Kids had a summer opening in Manhattan.

E-commerce

Bud Light Delivers Beer to Sports Fans

After the COVID-19 pandemic shut down all professional sports in the U.S. for months, Anheuser-Busch’s Bud Light was ready to help fans celebrate when Major League Baseball returned in July.

Need Intel on Major Retailers? Join Us!

Join Path to Purchase Institute editors as they deliver up-to-the-minute updates on today’s unpredictable retail marketplace.

Reimagined P2PX Brings the Learning Home

Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

Upcoming Events

Oct

Path to Purchase Expo

Thurs, Oct 15 - Thurs, 12

An Ongoing Series of Virtual Events

Who's Who in Insights & Analytics 2020

Get a Sneak Peek of the P2PX Digital Experience

2020 DOT Winners Announced