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Mars Wrigley Revives Summer at CVS

When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionary giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.

Hallmark Primes E-Commerce Initiative at Walgreens

Walgreens stores are distributing a free Hallmark greeting card to shoppers at checkout while also promoting an e-commerce initiative for the brand on the drugstore chain’s website.

Ipsos’ inaugural E-Commerce Experience Report revealed which retailers have best adapted to buy-online-pickup-in-store, curbside and delivery offerings amid the pandemic.

Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.

The growing importance of retail media networks in the brand marketing playbook will be a key topic of discussion next month at the Path to Purchase Digital Expo.

Sour Patch Kids NYC

The first-ever store dedicated to Mondelez International’s Sour Patch Kids had a summer opening in Manhattan.

After the COVID-19 pandemic shut down all professional sports in the U.S. for months, Anheuser-Busch’s Bud Light was ready to help fans celebrate when Major League Baseball returned in July.

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Reimagined P2PX Brings the Learning Home

Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

Upcoming Events

Oct
15

Path to Purchase Expo

Thurs, Oct 15 - Thurs, 12
An Ongoing Series of Virtual Events

Latest Blogs

Oct
05

An Update on 'SM2'

​​​​​​​I wanted to use this month’s Editor’s Note to provide an update on a special industry initiative first mentioned here in August.

Sep
14

Something to Shake a Stick At

​​​​​​​No one has ever accused me of having sophisticated tastes. Neither has anyone ever mistaken me for an intellectual.

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