Collaboration

Path to Purchase Trends 2021: Positive Spins

Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
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Shopper Marketing

2020 Women of Excellence Interactive Showcase

Get to know the winners and finalists of the Path to Purchase Institute’s fifth annual Women of Excellence Awards and find out why they are so deserving of recognition. The honorees share key achievements and philosophies, as well as insights into what it means to be a woman of excellence in this industry.
IN Connected Marketing: Women of Excellence
Cause Marketing/ Community Programs

Blue Buffalo Brings Vet Support to Walmart

General Mills’ Blue Buffalo ran a cause marketing program at Walmart that brought its ongoing support of nonprofit Sierra Delta to the mass merchant.
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Industry News

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  • 2021 Product of the Year Winners

    Meet the 2021 winners of the largest consumer-voted award for product innovation. For consumers, the Product of the Year seal serves as a guide to the best products in the market, and for manufacturers, it's a powerful marketing message proven to increase trial, awareness, distribution and sales.
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  • Sam's Club Evolves Pickup Service

    Sam’s Club has made several changes to its online order pickup experience, with the most noteworthy update for brand marketers seeking to get on the shopping list being the addition of a sampling program.
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  • Study: Social Shopping Driven by Younger Consumers

    Roughly one-third of U.S. consumers use social media to discover products to buy, but that percentage rises for shoppers under 35, according to new study from digital marketing platform Bazaarvoice.
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  • P2PI 2021 Calendar of Events

    A list of Path to Purchase Institute's upcoming 2021 webinars and virtual events.
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  • Punch Above Your Weight: How CPGs Generate Big Marketing Returns With Limited Data

    Register Now   CPG manufacturers have always been data-deprived. And it’s by design; the CPG model is focused on retail sales, not direct sales.
    Epsilon Webinar 3.25

Most Popular Articles

Need Intel on Leading Retailers? Join us!

Join Path to Purchase Institute editors and special guests as they deliver up-to-the-minute reports on the industry's most important retailers.

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Find All Your Shopper Solutions Right Here

Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.

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P2P Showcase

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Latest Blogs

  • Blog Series

    From the Editors

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    • Jan 29

      Empowered Women Empower Women

      2020 was a strange year: frightening, chaotic and full of disruption, both professionally and personally. At times, just making it through the day felt like a tremendous victory. Yet the industry did more than just make it through.
      Patrycja Malinowska
      Associate Director - Content, P2PI
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    • Dec 13

      Flattening the Funnel

      I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.
      Peter Breen
      Editor-in-Chief
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