Press enter to search
Close search
Press enter to search
Close search
Open Menu
Insights & Analytics

The Coke Formula

An Exclusive Study in Shopper Perceptions and Retail Preferences from The Coca-Cola Co.

COVID-19 at Retail

Col-Pal to Donate Special Handsoap Through WHO

Plans are for 25 million bars of soap in special packaging to be distributed to help lessen the spread of COVID-19.

Lowe's to be closed Easter 2020
COVID-19 at Retail

Lowe’s & Trader Joe’s Among Retailers Closing on Easter

Giving frontline employees a much-needed day off.

Industry News

Apr
01

News Corp Sells News America Marketing
Mar
31

Data: Grocery Shopping Trips Down, Basket Sizes Up
Mar
24

COVID-19: What Grocers Can Do
More Industry News
COVID-19 at Retail

Facing a Shopper Marketing Shutdown

The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’

Shopper Marketing

Hall of Fame Profile: Jennifer Reiner

An interview with Jennifer Reiner, Senior Director, Omnichannel Marketing & E-Commerce at Del Monte Foods, one of three 2020 inductees into the Path to Purchase Institute Hall of Fame.

Shopper Marketing

P&G brandSaver: April 2020

Procter & Gamble tied in to the April 22 designation of "Earth Day" in its latest edition of brandSaver.

COVID-19 at Retail

Meijer Suspends Circular Due to COVID-19

The mass merchant is temporarily suspending its weekly circular beginning Easter Sunday, April 12, to reduce foot traffic in stores and slow the spread of COVID-19.

Sellics
COVID-19 at Retail

Covid Survey: E-Commerce Sees Rough Road but Long-Term Benefits

E-commerce software provider Sellics shares insights on Covid-19’s impact at e-retail and shopping behavior.

Most Popular Articles

Shopper Marketing

Survey: Brands Confronting Promotional Issues, Too
COVID-19 at Retail

Despite Pandemic, Shoppers Still Look for Deals, Preferred Brands
COVID-19 at Retail

Facing a Shopper Marketing Shutdown

COVID-19 at Retail

Target Adjusts Marketing Around COVID-19
Yeti at Lowe's
Consumer Engagement

Yeti Stomps Into Lowe's
Retail Intel Webinar Series

Need Intel on Kroger, Albertsons? Join Us!

EnsembleIQ brands work in harmony to inform, connect, and provide predictive analysis for retailers, consumer goods manufacturers, technology vendors, marketing agencies and service providers.

Register Now

Walgreens Positions Itself as 'Making Life a Little Easier'

Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”

Upcoming Events

Nov
11

Path to Purchase Expo

Wed, Nov 11 - Thurs, 12
Chicago, Illinois

Latest Blogs

From the Editors

Mar
31

Keeping Calm in Chaos

​​​​​​​At some point in early March, all previous discussions about disruption in the retail marketplace started to seem irrelevant.

Feb
29

Fame & Good Fortune

As you can see on the cover of the March issue of Path to Purchase IQ, this month begins our annual coverage of Path to Purchase Institute’s Hall of Fame program.

More Blog Posts

Products & Promotions

Stay Informed