Industry Innovators 2021
We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it fully equipped to meet the challenges of
Who's Who in Insights & Analytics 2021
Despite a vast array of methodologies and a wide variety of job titles, this elite group of more than 160 marketers shares the common goal of understanding what motivates shoppers.
Entries Now Open for New OmniShopper Awards Program
The all-new Path to Purchase Institute program celebrates the year’s best Digital, In-Store and Collaborative and Direct-to-Consumer commerce marketing activations.
-
Special Report: The State of Shopper Marketing Organizations
Proprietary research shows organizations are a work in progress, as growing responsibilities make it even harder to identify ideal structures for shopper success.
-
Institute to Host 'Path to Purchase Live' – an In-Person Event
Nov. 1-3 in Orlando, the event will examine how brands are partnering with retailers to monetize rapidly changing consumer behaviors
-
Retail Innovator of the Year: Kroger
The editorial team selected Kroger as the Institute’s first-ever Retail Innovator of the Year.
Advertisement
Advertisement
Most Popular Articles
Need Intel on Leading Retailers? Join us!
Join Path to Purchase Institute editors and special guests as they deliver up-to-the-minute reports on the industry's most important retailers.
Find All Your Shopper Solutions Right Here
Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.
Mark Your Calendar
Latest Blogs
-
Blog Series
-
June 23
Introductions Are in Order
I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month. We hope you’ll be as excited about participating in them as we are about bringing them to our industry. -
May 04
‘Shop Now,’ Cry Later
As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.
-
