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Retail Media: CVS Scales Back on Print Circulars

CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.

Best Buy’s CEO Shares Biggest COVID-19 Disruptions

At CES 2021, CEO Corie Barry and Fortune Media CEO Alan Murray sat down to discuss how Best Buy has pivoted its operations and its plans to continue to meet changing consumer behavior post-pandemic.

Giant Co. Introduces Prime-Like Choice Pass

In line with its long-term strategic omnichannel plans, Choice Pass provides unlimited free delivery and pickup for $98 a year.

Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.

Walmart is planning for the future with the understanding that shoppers don't expect a speedy economic recovery.

CVS Pharmacy is expanding its whole health strategy to include senior care through the launch of Symphony, an Amazon Alexa-like, smart home medical alert system.

The dollar store chain has teamed with National Football League and Super Bowl 2021 sponsor PepsiCo/Frito-Lay to run a bulk-purchase incentive and sweepstakes ahead of the big game.

Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.

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Reimagined P2PX Brings the Learning Home

Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

Upcoming Events

Feb
16

Retail Intel: Albertsons

Tues, Feb 16
Webinar, 2 p.m. EST
Mar
16

Retail Intel: Kroger

Tues, Mar 16
Webinar, 2 p.m. EST

Latest Blogs

Dec
01

Flattening the Funnel

I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.

Nov
02

Keeping Up With the Times

If there is a single image that, for me, aptly illustrates the seismic changes currently taking place in our industry, it’s a shelf talker I noticed at Stop & Shop in early September.

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