Facing a Shopper Marketing Shutdown

The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’

Shopper Marketing

Virtual Roundtable: Rethinking Shopper Engagement During the COVID-19 Crisis

Join a panel of experienced industry thought leaders as they examine how leading brands and retailers are confronting the current climate by addressing the immediate needs of shoppers and retailers in a lively, interactive virtual roundtable that will include audience Q&A.

COVID-19 at Retail

COVID-19: How is the Pandemic Impacting Shopper Engagement?

Please take a moment to share your perspectives on the impact the COVID-19 pandemic is having on the ability of brands to work with retailers and engage with shoppers.

COVID-19 at Retail

Despite Pandemic, Shoppers Still Look for Deals, Preferred Brands

Proprietary research from the Path to Purchase Institute finds many shoppers still relying on preferred brands and retailers and looking for good prices before buying the products they need to face the COVID-19 crisis.

Industry News

Mar

COVID-19: What Grocers Can Do

Mar

Innomark Expands East Coast Presence

Mar

Goya Foods Donates 18K+ Meals to NYC Students and Families

More Industry News

COVID-19 at Retail

Pet Marketing in the Time of COVID-19

As retailers broadly adopt operational changes to facilitate recommended social distancing practices while still serving customers under the shadow of the COVID-19 pandemic, a comparison of the recent activity at major pet retailers shows differences in how they are approaching marketing in today’s rapidly changing world.

COVID-19 at Retail

Walmart, Walgreens, Rite Aid Open COVID-19 Testing Sites

The sites, similar to the testing site that opened in the parking lot of a CVS Pharmacy in Massachusetts, are being launched in partnership with the federal government.

Corporate Strategy

Grocers Lean on In-Store Tech During COVID-19

Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

COVID-19 at Retail

Albertsons Installs Plexiglas at Checkouts

The company is installing Plexiglas solutions at all of its 2,200-plus stores as a protective barrier between customers and associates during the ongoing COVID-19 outbreak.

COVID-19 at Retail

Best Buy Props Up 'Be-At-Home Essentials' Amid Outbreak

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

Need Intel on Kroger, Albertsons? Join Us!

EnsembleIQ brands work in harmony to inform, connect, and provide predictive analysis for retailers, consumer goods manufacturers, technology vendors, marketing agencies and service providers.

Walgreens Positions Itself as 'Making Life a Little Easier'

Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”

Upcoming Events

Nov

Path to Purchase Expo

Wed, Nov 11 - Thurs, 12

Chicago, Illinois

Facing a Shopper Marketing Shutdown

Virtual Roundtable: Rethinking Shopper Engagement During the COVID-19 Crisis

COVID-19: How is the Pandemic Impacting Shopper Engagement?

Despite Pandemic, Shoppers Still Look for Deals, Preferred Brands