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Virtual Roundtable: Rethinking Shopper Engagement During the COVID-19 Crisis

Join a panel of experienced industry thought leaders as they examine how leading brands and retailers are confronting the current climate by addressing the immediate needs of shoppers and retailers in a lively, interactive virtual roundtable that will include audience Q&A.

COVID-19: How is the Pandemic Impacting Shopper Engagement?

Please take a moment to share your perspectives on the impact the COVID-19 pandemic is having on the ability of brands to work with retailers and engage with shoppers.

Despite Pandemic, Shoppers Still Look for Deals, Preferred Brands

Proprietary research from the Path to Purchase Institute finds many shoppers still relying on preferred brands and retailers and looking for good prices before buying the products they need to face the COVID-19 crisis.

As retailers broadly adopt operational changes to facilitate recommended social distancing practices while still serving customers under the shadow of the COVID-19 pandemic, a comparison of the recent activity at major pet retailers shows differences in how they are approaching marketing in today’s rapidly changing world.

The sites, similar to the testing site that opened in the parking lot of a CVS Pharmacy in Massachusetts, are being launched in partnership with the federal government.

Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

The company is installing Plexiglas solutions at all of its 2,200-plus stores as a protective barrier between customers and associates during the ongoing COVID-19 outbreak. 

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

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Walgreens Positions Itself as 'Making Life a Little Easier'

Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”

Upcoming Events

Nov
11

Path to Purchase Expo

Wed, Nov 11 - Thurs, 12
Chicago, Illinois

Latest Blogs

Feb
29

Fame & Good Fortune

As you can see on the cover of the March issue of Path to Purchase IQ, this month begins our annual coverage of Path to Purchase Institute’s Hall of Fame program.

Jan
27

Hindsight in 2020

Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.

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