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Mars Wrigley Revives Summer at CVS

When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionary giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.

Hallmark Primes E-Commerce Initiative at Walgreens

Walgreens stores are distributing a free Hallmark greeting card to shoppers at checkout while also promoting an e-commerce initiative for the brand on the drugstore chain’s website.

Ipsos’ inaugural E-Commerce Experience Report revealed which retailers have best adapted to buy-online-pickup-in-store, curbside and delivery offerings amid the pandemic.

Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.

The growing importance of retail media networks in the brand marketing playbook will be a key topic of discussion next month at the Path to Purchase Digital Expo.

Sour Patch Kids NYC

The first-ever store dedicated to Mondelez International’s Sour Patch Kids had a summer opening in Manhattan.

After the COVID-19 pandemic shut down all professional sports in the U.S. for months, Anheuser-Busch’s Bud Light was ready to help fans celebrate when Major League Baseball returned in July.

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Reimagined P2PX Brings the Learning Home

Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

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Thurs, Oct 15 - Thurs, 12
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An Update on 'SM2'

​​​​​​​I wanted to use this month’s Editor’s Note to provide an update on a special industry initiative first mentioned here in August.


Something to Shake a Stick At

​​​​​​​No one has ever accused me of having sophisticated tastes. Neither has anyone ever mistaken me for an intellectual.

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