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The Coke Formula

An Exclusive Study in Shopper Perceptions and Retail Preferences from The Coca-Cola Co.

Col-Pal to Donate Special Handsoap Through WHO

Plans are for 25 million bars of soap in special packaging to be distributed to help lessen the spread of COVID-19.

Lowe's to be closed Easter 2020

Lowe’s & Trader Joe’s Among Retailers Closing on Easter

Giving frontline employees a much-needed day off.

The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’

An interview with Jennifer Reiner, Senior Director, Omnichannel Marketing & E-Commerce at Del Monte Foods, one of three 2020 inductees into the Path to Purchase Institute Hall of Fame.

Procter & Gamble tied in to the April 22 designation of "Earth Day" in its latest edition of brandSaver.

The mass merchant is temporarily suspending its weekly circular beginning Easter Sunday, April 12, to reduce foot traffic in stores and slow the spread of COVID-19.


E-commerce software provider Sellics shares insights on Covid-19’s impact at e-retail and shopping behavior.

Retail Intel Webinar Series

Need Intel on Kroger, Albertsons? Join Us!

EnsembleIQ brands work in harmony to inform, connect, and provide predictive analysis for retailers, consumer goods manufacturers, technology vendors, marketing agencies and service providers.

Register Now

Walgreens Positions Itself as 'Making Life a Little Easier'

Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”

Upcoming Events


Path to Purchase Expo

Wed, Nov 11 - Thurs, 12
Chicago, Illinois

Latest Blogs


Keeping Calm in Chaos

​​​​​​​At some point in early March, all previous discussions about disruption in the retail marketplace started to seem irrelevant.


Fame & Good Fortune

As you can see on the cover of the March issue of Path to Purchase IQ, this month begins our annual coverage of Path to Purchase Institute’s Hall of Fame program.

Products & Promotions

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