Our ninth annual report recognizes more than 160 dedicated executives.
An Exclusive Study in Shopper Perceptions and Retail Preferences from The Coca-Cola Co.
Plans are for 25 million bars of soap in special packaging to be distributed to help lessen the spread of COVID-19.
Giving frontline employees a much-needed day off.
The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’
An interview with Jennifer Reiner, Senior Director, Omnichannel Marketing & E-Commerce at Del Monte Foods, one of three 2020 inductees into the Path to Purchase Institute Hall of Fame.
Procter & Gamble tied in to the April 22 designation of "Earth Day" in its latest edition of brandSaver.
The mass merchant is temporarily suspending its weekly circular beginning Easter Sunday, April 12, to reduce foot traffic in stores and slow the spread of COVID-19.
E-commerce software provider Sellics shares insights on Covid-19’s impact at e-retail and shopping behavior.
EnsembleIQ brands work in harmony to inform, connect, and provide predictive analysis for retailers, consumer goods manufacturers, technology vendors, marketing agencies and service providers.
Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”
At some point in early March, all previous discussions about disruption in the retail marketplace started to seem irrelevant.
As you can see on the cover of the March issue of Path to Purchase IQ, this month begins our annual coverage of Path to Purchase Institute’s Hall of Fame program.
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The Institute's monthly magazine delivers actionable insights and information for product marketers and retailers who need to drive shopper engagement and sales across all consumer touchpoints.