Planting the Seed

Retailers, large CPGs and challenger brands are jumping on the plant-based food bandwagon, raising the bar on product quality and marketing strategy.

The Future Unfolding

The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.

Supply Chain

Exposing the Gap Between Supply Chain Planning & Execution

Gaps across people, processes and systems keep supply chain teams in reactive mode — even in “normal” times.

COVID-19 at Retail

Ice Breakers Pairs Mints With Masks During Pandemic

The brand of the Hershey Co. created a lighthearted campaign that initially thanks consumers for wearing a mask when around others, but also cautions them to think about the possibility of the consequences of their own bad breath.

Cause Marketing/ Community Programs

P&G Encourages Giving Again in July brandSaver FSI

Procter & Gamble touted its new rewards program as a way to "Do Some Good" by purchasing P&G brands in support of aid for causes including COVID-19 in the July 2020 edition of brandSaver

Industry News

Jul

Vibenomics Partners with Kroger

Jul

TPN Study Shows How COVID-19 Has Affected BOPIS Use

Jun

Casey's Reimagines Merchandising with RangeMe

More Industry News

COVID-19 at Retail

Walmart's Open Call Pitch Program Goes Virtual

The retail giant's seventh annual Open Call for manufacturers looking to get their branded items on the shelves or build a private label partnership with the retailer is going to be a virtual event on Oct. 1.

COVID-19 at Retail

Consumers Are More Cautious Than Optimistic About the Future

A new study from marketing agency Acosta details ways retailers can meet the needs of the new mentally and financially stressed American consumer.

COVID-19 at Retail

Robotics Company Introduces AI-Powered Mask Detection Tool

Robotic Assistance Devices' new tool is integrated into its Health Screening system and can be used to automatically prevent people who are not wearing masks from entering buildings.

COVID-19 at Retail

June Online Grocery Sales Jump to $7 Billion

The coronavirus — and its impact on shopping — clearly is not slowing down e-commerce grocery gains, per a June study.

COVID-19 at Retail

Americans' Shopping Habits Are Evolving

Nearly seven in 10 Americans believe that the traditional grocery store run will be a thing of the past due to COVID-19, per a new OnePoll study.

Need Intel on Major Retailers? Join Us!

Join Path to Purchase Institute editors as they deliver up-to-the-minute updates on today’s unpredictable retail marketplace.

Walgreens Welcomes King C. Gillette Exclusive

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

Upcoming Events

Nov

Path to Purchase Expo

Wed, Nov 11 - Thurs, 12

Chicago, Illinois

Planting the Seed

The Future Unfolding

Exposing the Gap Between Supply Chain Planning & Execution

Ice Breakers Pairs Mints With Masks During Pandemic

P&G Encourages Giving Again in July brandSaver FSI