Direct-to-Consumer: A Viable Option

Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands.
graphical user interface, text, website
Shopper Intelligence

Special Report: Grocery Trip Purchase Influences

Exclusive Path to Purchase Institute research finds that even the best-laid shopping plans can be swayed in-store.
a person standing in front of a store
Shopper Marketing

People to Watch 2021

Our annual showcase this year shines the spotlight on 12 individuals nominated by their respective companies’ representatives in the Institute’s Commerce Executive Network.
a close up of a sign

Need Intel on Leading Retailers? Join us!

Join Path to Purchase Institute editors and special guests as they deliver up-to-the-minute reports on the industry's most important retailers.

Register Now

Find All Your Shopper Solutions Right Here

Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.

View Showcase

Latest Blogs

  • Blog Series
    blog category icon