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The Future Unfolding, Part 2

The Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement. They answer: Moving forward, what do you see as the greatest opportunity for achieving success with shoppers?

Walmart Stays Inclusive with 'Queer Eye'

The retail giant has tapped the team behind hit Netflix reality makeover show Queer Eye for an exclusive collection of home furniture.

Kroger Cooks Up a ‘Summer of Burgers’

Kroger offered seasonal mealtime inspiration through a “Summer of Burgers” campaign activated in stores and online.

The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.

Entirely reimagined with a new look and name, Stem & Root, the brand made its U.S. debut at select CVS locations in California and online.

Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.

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Walgreens Welcomes King C. Gillette Exclusive

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

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Aug
03

Silver Linings & Gold Standards

It’s more than a little ironic that the importance of shopper marketing has been elevated during a national pandemic that severely limited the ability for brands to execute in brick-and-mortar stores.

July
06

Innovation, By Chance

Anyone looking for a silver lining in the unprecedented upheaval the retail industry has undergone in the last few months need look no further than our report titled "The Future Unfolding."

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