Shopper Marketing

People to Watch 2021

Our annual showcase this year shines the spotlight on 12 individuals nominated by their respective companies’ representatives in the Institute’s Commerce Executive Network.
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Direct-to-Consumer: A Viable Option

Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands.
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Activation Gallery: Shoppable Media

Having watched activity increase over the last year (and even further back), Institute editors put the spotlight on “shoppable media” for this month’s gallery.
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  • P&G's May FSI Celebrates Moms, Olympics

    Procter & Gamble marked the May 9 observance of Mother's Day and activated its sponsorship of the Olympic Games in its latest edition of "brandSaver."
  • Walgreens Offers Same Day Delivery

    Walgreens this month launched same-day delivery in less than two hours to shoppers across the U.S. for more than 24,000 retail products.
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  • CVS Invests in Men's Grooming

    CVS Pharmacy is growing its footing in an emerging category with the recent launch of its first men's grooming private label, Goodline Grooming Co.  Available in stores and online, Goodline Grooming Co.
  • Analysis: Retailers Prep as Shoppers Return to Stores

    ChaseDesign sees retailers rethinking their aisles to better connect with post-pandemic shoppers.
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  • People to Watch 2021: Van Morris

    While studying marketing and management at Florida Atlantic University, Van Morris learned the different aspects of the “5 P’s” and how crucial it is to implement the process efficiently to drive business.
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  • People to Watch 2021: Catie Hoffman

    Finding a passion around food as both an essential need and something that consumers have an innate emotional connection with, Catie Hoffman entered into the world of food marketing while at St. Joseph’s University.
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Find All Your Shopper Solutions Right Here

Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.

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