Cause Marketing/ Community Programs

Absolut Recruits LGBTQ Voices

The vodka brand’s new campaign comprises a digital space and audio series featuring personal stories from SNL’s Bowen Yang and others to emphasize the importance LGBTQ spaces play in the community.

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Explore the Secrets to Driving Purchase Intent on May 26

In this Path to Purchase Institute webinar, AdAdapted will moderate a discussion on shopping list marketing with the owner of On the Mark Agency and the marketing lead at Swaggerty's Sausage Company.

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Brands, Take Our Retail Media Survey

Given the rapid rise of digital commerce, the Path to Purchase Institute is calling on brands to take a short survey about the retail media ecosystem.

Brand Marketing
Mars Wrigley Elevates Product Offerings, Introduces ‘Transaction Zone’ Team
Mars Wrigley introduced its latest initiatives to keep a pulse on consumer trends and ensure its business and retail partners identify and adopt innovations to exceed shoppers' expectations.
In-Store Experience
Ikea Canada Opens First Downtown Toronto Store
A small format, the new location will offer the retailer’s signature experience along with new, convenience-inspired ways to shop and a unique food experience.
In-Store Activation
Dick’s ‘House of Sport' Concept Adds Like-Minded Wellness Products
Dick’s Sporting Goods has partnered with plant-based wellness company PlantFuel Life to offer its products at the retailer’s experiential retail stores in June.

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Industry News Briefs

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Three Retail Media Takeaways
A key trend that pervaded the conversation on day two of our Future Forward conference was retail media and its increasing presence in shopper marketing strategies.
Kowalski’s Enhances E-Commerce Experience
The Minnesota-based independent grocer has partnered with e-commerce service provider Mercatus to refine its online grocery experience.
Five Immersive Flagship Stores in Chicago
Our Future Forward conference kicked off with an immersive Retail Store Tour exploring an AT&T flagship, the largest Starbucks in the world, a rebranded Victoria Secret, a small-format grocery store and an experiential Lululemon.
New Study Connects Fueling Behavior, Elevated Consumer Spending
Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
Neiman Marcus Brings Back Beachy Pop-Up
The luxury retailer has launched its second iteration of the LOEWE x Paula's Ibiza pop-up exclusively at its Beverly Hills store to spotlight the latest capsule collection and offer unique experiences like a nail art station.
Heineken Tackles Gender Bias in Soccer
The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign.

Most Popular Articles

Q&A: Metaverse, Gamification & the Next Era of Commerce

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A Closer Look at Kroger’s Growing Reusable Packaging Program

Report: Chip Brand Imagery Performance

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4 Connected Commerce Challenges Brands Must Overcome

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Talking Shopper Marketing Strategies and Measurement

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Need Intel on the Retail Industry? Join us!

Join Path to Purchase Institute editors and special retailer guests as they discuss topics important to the retail industry.

See the Topics and Register Now

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Find All Your Shopper Solutions Right Here

Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.

P2P Showcase

Mark Your Calendar

Blog Series
From the Editors
Apr 05
#burnthesweatpants
My remote work attire has been somewhat of a mullet: business on the top, cozy lounge party on the bottom. In honor of returning to in-person events, perhaps we’ll do a little bonfire at Future Forward.
Jessie Dowd
Editorial Director
Feb 01
New Year, New Stuff
By the time you read the January/February issue of Path to Purchase IQ in early February, many of you may have already forgotten about your New Year’s resolutions.
Jessie Dowd
Editorial Director