Cause Marketing/ Community Programs

Absolut Recruits LGBTQ Voices

The vodka brand’s new campaign comprises a digital space and audio series featuring personal stories from SNL’s Bowen Yang and others to emphasize the importance LGBTQ spaces play in the community.

Explore the Secrets to Driving Purchase Intent on May 26

In this Path to Purchase Institute webinar, AdAdapted will moderate a discussion on shopping list marketing with the owner of On the Mark Agency and the marketing lead at Swaggerty's Sausage Company.
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Retail Media

Brands, Take Our Retail Media Survey

Given the rapid rise of digital commerce, the Path to Purchase Institute is calling on brands to take a short survey about the retail media ecosystem.
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  • Three Retail Media Takeaways

    A key trend that pervaded the conversation on day two of our Future Forward conference was retail media and its increasing presence in shopper marketing strategies.
    Andrew Harrison of Kraft Heinz sharing the stage with Jenny Holleran of Kroger Precision Marketing at 84.51
  • Kowalski’s Enhances E-Commerce Experience

    The Minnesota-based independent grocer has partnered with e-commerce service provider Mercatus to refine its online grocery experience.
  • Five Immersive Flagship Stores in Chicago

    Our Future Forward conference kicked off with an immersive Retail Store Tour exploring an AT&T flagship, the largest Starbucks in the world, a rebranded Victoria Secret, a small-format grocery store and an experiential Lululemon.
  • New Study Connects Fueling Behavior, Elevated Consumer Spending

    Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
  • Neiman Marcus Brings Back Beachy Pop-Up

    The luxury retailer has launched its second iteration of the LOEWE x Paula's Ibiza pop-up exclusively at its Beverly Hills store to spotlight the latest capsule collection and offer unique experiences like a nail art station.
  • Heineken Tackles Gender Bias in Soccer

    The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign.
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Need Intel on the Retail Industry? Join us!

Join Path to Purchase Institute editors and special retailer guests as they discuss topics important to the retail industry.

See the Topics and Register Now
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Find All Your Shopper Solutions Right Here

Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.

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