You’ve Gotta Be Shipping Me: Amazon and the Supply Chain Crisis
Much has been made about the logistics crisis that is currently gripping the global economy, from backlogs at major shipping ports to a shortage of shipping containers and truck drivers.
Institute Seeks CPG Participants for 2022 Trends Survey
The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
P2PI Member Spotlight: 6Degrees Integrated Communications
The Path to Purchase Institute shines a spotlight on one of its members, 6Degrees Integrated Communications.
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AR Platform Brings BevAlc Packaging to Life
USA Beer has launched an artificial intelligence-enabled mobile app allowing brewers to serve up brand content through an interactive experience
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Target Gets ‘Stranger Things’ Exclusives, Again
Netflix collaborates with Target again to sell licensed merch ahead of the release of the fourth and final season of popular 80s-themed, science-fiction series "Stranger Things."
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Q&A: What Retail Media Means to Mondelez International
Stephen McGowan, RVP of shopper activation & strategic partnerships at Mondelez International, recently chatted with "Path to Purchase IQ" about the rise in retail media, digital commerce and online shopping.
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