Retailers, often with the help of brand partners, are increasing the use of technology to enhance the in-store experience. Having been a while since werounded up in-store technologies in this space, we thought it was time for an update, especially given the recent uptick of in-person shopping and experiential marketing. Digital endcaps and signage seem to be increasingly popular — a way of drawing shopper attention as well as personalizing the shopper’s experience at-shelf. Additionally, retailers are testing and introducing technology that will optimize store operations, perhaps also impressing shoppers with innovative technology. Here are some technologies that have caught the eyes of our editors.