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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org for over a year, covering retailers including Best Buy, CVS Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

October 2020

The growing importance of retail media networks in the brand marketing playbook will be a key topic of discussion next month at the Path to Purchase Digital Expo.

U.S. online sales will reach $794.50 billion this year, up 32.4% year-over-year and accounting for 14.4% of all retail spending, according to eMarketer’s third-quarter forecast.

CVS Pharmacy and L’Oreal USA’s Essie have reintroduced an exclusive loyalty program under a new name: “All Access.”

Meijer is promoting an alternative way of celebrating Halloween in this year of the pandemic, while the Giant Co. is taking a virtual approach.

BJ’s Wholesale Club has made a slew of changes this year that helped it turn the corner from reacting to the COVID-19 pandemic to managing it.

Procter & Gamble welcomed the return of football by activating its sponsorship of the National Football League in the latest edition of brandSaver.

September 2020

A recent national survey of Kroger shoppers conducted by the grocer's subsidiary 84.51˚ revealed that food waste prevention is top of mind for many families as they continue to enjoy more meals together at home.

Both retail giants have already announced holiday hiring sprees this year, as both seek to bolster staff for a predicted e-commerce surge and shifting shopper habits amid a pandemic.

Unilever dropped a stand-alone, multi-page FSI event focused on its United For America initiative, which the manufacturer calls a "movement inspiring collective action in the wake of COVID-19."

A RetailMeNot survey demonstrates most consumers will maintain traditional holiday spending habits, with a couple of modern twists.

CVS Pharmacy has partnered with SkinSAFE, an online skincare product database and mobile app designed to inform consumers of safer products, in a move to make good on its pledge to give shoppers more transparency.

Just before the COVID-19 pandemic hit the U.S., Mountain Dew introduced a mobile game exclusively at Ahold Delhaize’s Food Lion stores while activating its sponsorship of the NBA’s three-point contest during All-Star Weekend.

A new shopper survey from Mercatus and Incisiv expects sales of groceries online to account for 21.5% of total grocery sales by 2025, an estimate of $250 billion.

Get a grasp on how Best Buy's in-store strategy has evolved since it reopened its doors amid the COVID-19 pandemic.

The diffusion brand Glamsquad sells exclusively at CVS, GSQ by Glamsquad, and CoverGirl are partnering on curated beauty looks incorporating products from each brand.

The e-tailer is reportedly testing a concept that would have independent contractors pick products from Whole Foods Market stores and deliver them in their own vehicles as part of its Flex driver program.

H-E-B will deploy equipment and software from Swisslog to support the retailer’s curbside pickup and delivery business.

Holiday sales growth this year will largely depend on how much wealthy households spend and how different pandemic-related factors play out, according to Deloitte's annual holiday retail forecast.

As Kroger continues to grow its delivery capabilities, its pickup volume is also experiencing triple-digit growth, with basket sizes larger for pickup vs. in-store orders.

Costco is once again running a September bulk-purchase incentive with Procter & Gamble, this time leveraging QR codes to add an in-store digital element to the proceedings.

Becoming nimbler and more flexible is vital because it's the pace of change, rather than the changes themselves, that has been so surprising, according to a panel of industry experts speaking at Path to Purchase Institute’s third "Community Gathering."

BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.

Two separate studies indicate that retailers are becoming more adept at serving consumers' needs during the pandemic, despite consumers still concerned about a resurgence.

ExxonMobil is teaming up with Amazon and Fiserv to deliver voice-enabled payment at more than 11,500 Exxon and Mobil locations.

The manufacturer encouraged shoppers to get "cozy" with its products this fall in the September edition of brandSaver.

Participants in this year’s first-ever virtual Open Call event could secure a range of deals including supplying hundreds of stores and Sam’s Clubs as well as Walmart.com and Walmart Marketplace.

Two of the retailer's partners, digital marketing company Eagle Eye Solutions and data science technology company dunnhumby, have joined forces to push SEG into the next phase of its digital transformation.

L'Oreal Canada's chief digital officer recently shared insight about the company's recent expansion of the ModiFace technology to Amazon consumers, plus live video shopping during the pandemic.  

While the pandemic is not solely responsible for driving contactless payment methods or e-commerce growth, our "new normal" helped accelerate development and frame their direction.

To succeed in the final quarter of 2020, during one of the strangest year on record, sharp adjustments are necessary to align with changes in consumer behavior.

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