Jacqueline Barba
ARTICLES BY THIS AUTHOR
July 2021
July 29
Wilson Sporting Goods Goes Brick-and-Mortar
The 108-year-old company has opened its first-ever store, located in its Chicago hometown. Wilson will continue its DTC expansion, opening flagships in New York, Los Angeles, Beijing and Shanghai in the coming months.
July 28
Prime Day: Companies That Don’t Sell on Amazon Might Have Had the Most Success
Despite inflationary pressure, similar sales at other retailers and worldwide shipping challenges, Amazon was still able to generate $11+ billion in U.S. e-commerce sales, though it wasn't all rosy, The Mars Agency's John Willkom explains.
July 28
CVS Endorses Natural Energy Drink Brand
CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
July 21
Costco Elevates New Exclusives
Costco is promoting new, exclusive SKUs from Kimberly-Clark and Danone North America with digital support including a decked-out brand showcase.
July 15
Albertsons Takes a Fresh Look at Delivery
Albertsons Companies has quietly rebranded its unlimited delivery subscription program with a new name, new perks and a bigger emphasis on fresh offerings.
July 13
P&G brandSaver: July 2021
Procter & Gamble welcomed the summer season by spotlighting select personal care brands in the July edition of "brandSaver."
July 06
Albertsons, PepsiCo Give Away Groceries
PepsiCo has teamed up with Albertsons Companies on an account-specific program dangling free groceries to shoppers who redeem select Just for You digital coupons this summer.
July 01
Institute Seeks Speakers: Share Your Expertise
The Path to Purchase Institute is calling for passionate, experienced industry professionals to speak at events that are coming up this fall.
June 2021
June 23
Shopper Marketing Innovator of the Year: Daniel Ingram
The editorial team selected AB InBev's Daniel Ingram as the Institute’s first-ever Shopper Marketing Innovator of the Year.
June 21
CVS Enhances Loyalty Program
CVS Pharmacy is seeking to drive more shoppers to its mobile application with an update to its longstanding ExtraCare loyalty program, a key component of its front store strategy.
June 16
Walmart, Brands Discuss Social Justice at Retail
Many retailers have made key changes in hiring, sourcing and marketing practices following the nationwide protests over racism and a resounding demand for action following the killing of George Floyd.
June 15
Ahold Delhaize Celebrates Pride
Ahold Delhaize USA is amplifying its Pride Month promotions this year, making clear its stance on LGBTQ+ rights with help from likeminded CPG partners.
June 15
Kellogg, Publix Make Breakfast
Kellogg Co. has teamed up with Publix to elevate the CPG giant’s breakfast offerings through an account-specific, bulk-purchase incentive.
June 07
P&G Celebrates Dads, Olympics
Procter & Gamble tied in to Father's Day with a cover focus on Old Spice and Gillette ProGlide, while also activating its Olympic Games sponsorship in its latest edition of brandSaver.
June 02
CVS Offers Prizes for Vaccinations
CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.