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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org for over a year, covering retailers including Best Buy, CVS Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

August 2020

A poll conducted by data intelligence company Morning Consult for the National Confectioners Association revealed 63% of adults said that people will find creative, fun and safe ways to celebrate the holiday in 2020.

The Home Depot has partnered with social media influencers to bring its traditional Kids Workshop classes, which have been paused due to COVID-19, to life online.

Per a new global survey of more than 2,500 consumers, 30% of U.S. respondents would like to see retailers offer mobile payments in the near future, followed by mobile app orders and scannable barcodes.

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

The grocery chain reprised its “Summers Without Hunger” cause campaign in light of the COVID-19 pandemic to help provide meals to those most in need in its communities.

Procter & Gamble continued to spotlight its revamped, cause-focused rewards program and encourage consumers to "do some good" in the August edition of brandSaver.

July 2020

Entirely reimagined with a new look and name, Stem & Root, the brand made its U.S. debut at select CVS locations in California and online.

The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.

A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.

While the exact timing of Prime Day in the U.S. is still on hold. Amazon said Prime Day in India will starts at midnight on Thursday, Aug. 6 and will run for 48 hours.

Recent data suggests that business is improving at the nation’s convenience retail establishments after the nearly three-month economic shutdown triggered by the COVID-19 pandemic.

Retail boycotts are on the rise, especially among younger consumers. Racism and mask policies stand as big reasons for those actions, with consumers on both sides taking stances.

​​​​​​​This Store Spotlight looks back pre-coronavirus to regional grocer H-E-B’s activation of its annual “TexFest” and the “Quest for Texas Best” contest.

Marketing tech company Eagle Eye Solutions will help Southeastern Grocers gain shopper data efficiently and use it to create more revenue opportunities, decrease marketing costs and incentivize shopper loyalty.

The awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

A new study from marketing agency Acosta details ways retailers can meet the needs of the new mentally and financially stressed American consumer.

Procter & Gamble touted its new rewards program as a way to "Do Some Good" by purchasing P&G brands in support of aid for causes including COVID-19 in the July 2020 edition of brandSaver

The retail giant's seventh annual Open Call for manufacturers looking to get their branded items on the shelves or build a private label partnership with the retailer is going to be a virtual event on Oct. 1.

Nearly seven in 10 Americans believe that the traditional grocery store run will be a thing of the past due to COVID-19, per a new OnePoll study.

CVS Pharmacy recently gave its deodorant aisle a minor facelift that elevates natural and organic brands as the retailer continues focusing on wellness trends and expanding its better-for-you offerings.

Senior vice president of AI and cloud solutions at digital consultancy Mobiquity shares what retailers should consider as demand for contactless delivery and curbside pickup has skyrocketed.

Robotic Assistance Devices' new tool is integrated into its Health Screening system and can be used to automatically prevent people who are not wearing masks from entering buildings.

The coronavirus — and its impact on shopping — clearly is not slowing down e-commerce grocery gains, per a June study.

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