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The 108-year-old company has opened its first-ever store, located in its Chicago hometown. Wilson will continue its DTC expansion, opening flagships in New York, Los Angeles, Beijing and Shanghai in the coming months.
Despite inflationary pressure, similar sales at other retailers and worldwide shipping challenges, Amazon was still able to generate $11+ billion in U.S. e-commerce sales, though it wasn't all rosy, The Mars Agency's John Willkom explains.
CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
Costco is promoting new, exclusive SKUs from Kimberly-Clark and Danone North America with digital support including a decked-out brand showcase.
Albertsons Companies has quietly rebranded its unlimited delivery subscription program with a new name, new perks and a bigger emphasis on fresh offerings.
Procter & Gamble welcomed the summer season by spotlighting select personal care brands in the July edition of "brandSaver."
PepsiCo has teamed up with Albertsons Companies on an account-specific program dangling free groceries to shoppers who redeem select Just for You digital coupons this summer.
The Path to Purchase Institute is calling for passionate, experienced industry professionals to speak at events that are coming up this fall.
The editorial team selected AB InBev's Daniel Ingram as the Institute’s first-ever Shopper Marketing Innovator of the Year.
CVS Pharmacy is seeking to drive more shoppers to its mobile application with an update to its longstanding ExtraCare loyalty program, a key component of its front store strategy.
Many retailers have made key changes in hiring, sourcing and marketing practices following the nationwide protests over racism and a resounding demand for action following the killing of George Floyd.
Ahold Delhaize USA is amplifying its Pride Month promotions this year, making clear its stance on LGBTQ+ rights with help from likeminded CPG partners.
Kellogg Co. has teamed up with Publix to elevate the CPG giant’s breakfast offerings through an account-specific, bulk-purchase incentive.
Procter & Gamble tied in to Father's Day with a cover focus on Old Spice and Gillette ProGlide, while also activating its Olympic Games sponsorship in its latest edition of brandSaver.
CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.