ARTICLES BY THIS AUTHOR
Jan 2022
Jan 21
Amazon to Open First Physical Clothing Store
Opening later this year, Amazon Style will offer a personalized, digitally enabled shopping experience leveraging the retail giant’s technology and operations.
Jan 21
Meijer Seeks More Vendor Diversity
Certified minority-, LGBTQ-, woman-, veteran- and disability-owned businesses with products or services in select categories can apply by Feb. 7 for consideration.
Jan 20
Betr Remedies Exclusively Launches in Walmart
Walmart is the first retailer to exclusively merchandise Betr Remedies, the socially conscious medicine brand co-founded by actress Ellen Pompeo, at 2,000 stores.
Jan 20
Farmstead Expands to Chicago
The California-based online grocery startup's services are scheduled to begin in early 2022, in both the city of Chicago and nearby suburbs.
Jan 18
Report Offers Retail Media Insights
The Trade Desk laid out retail trends in “The Future of Retail Report," based on advertiser and consumer survey results.
Jan 18
Hy-Vee Turns to AOOH Advertising
The Midwestern supermarket chain has formed a multi-year partnership with Vibenomics to enhance the customer experience in more than 400 locations.
Jan 18
Dunnhumby Launches Retail Media Platform
End-to-end retail media platform is dubbed Dunnhumby Sphere.
Jan 18
Neiman Marcus Debuts Barbie x Balmain Pop-Up
The retailer has partnered with French luxury fashion brand Balmain to create an exclusive pop-up store experience spotlighting the brand's limited-edition product collaboration with Mattel’s Barbie.
Jan 14
Walmart Intros Shop-By-Diet Tool
The retail giant's new shop-by-diet tool enables shoppers to more easily find products that fit their wellness goals and needs online.
Jan 14
OnQ Gives Shoppers Control of In-Store Display Experience
Hayward, California-based technology and retail display company OnQ has expanded its Converge platform with the launch of touchless, interactive in-store experiences.
Jan 12
FreshDirect Makes Sharing Insights With Brands Easier
Online grocer FreshDirect has selected brand collaboration platform ciValue to develop the retailer’s insight-sharing program.
Jan 12
Avocados From Mexico’s Big Game Campaign Is Bigger Than Ever
AFM's omnichannel campaign makes avocados shoppable across touchpoints and retailers during the brand's most popular season.
Jan 12
Doug Stephens Talks 'Resurrecting Retail' on Feb. 17
The Path to Purchase Institute's Book Club is hosting its first virtual Meet the Author Coffee Hour on Feb. 17 with international best-selling author and futurist Doug Stephens.
Jan 12
Stingray Expands to U.S. with InStore Audio Network Deal
The addition of Stingray’s technology and digital media expertise combined with InStore Audio Network’s track record of success aims to accelerate overall network expansion.
Jan 12
Wakefern Adds Place-Based Digital Advertising
The Wakefern partnership adds 4,000 displays to Grocery TV’s digital out-of-home network.
Jan 11
Best Buy Brings Ad Business In-House
The retailer is leveraging rich shopper data for its latest in-house media offering.
Jan 11
New Houston H-E-B Commits to Curbside Pickup
The 107,000-square-foot store opened on Dec. 29 in Webster, Texas, with 26 parking spaces for curbside pickup and a slew of other amenities.
Jan 10
Study: Holiday Retail Sales Up
Results from Mastercard SpendingPulse's holiday shopping study underscore the strength of the holiday shopper across channels, with consumers returning to stores and e-commerce continuing to expand.
Jan 10
Rite Aid to Close 63 Stores
The drugstore chain has identified an initial 63 stores for closure as it continues to invest in its omni-pharmacy strategy.
Jan 10
Dick’s, Golf Galaxy Bring Golf Digest in Stores
Dick’s Sporting Goods and Golf Galaxy will become the official and exclusive home of Golf Digest’s “Hot List,” a source for reviews of club and golf ball launches.
Jan 10
Report: Seven Trends in Commerce
The Mars Agency London dives into key trends to inspire marketers in 2022.
Jan 06
Study: Social Commerce Spending to Reach $1.2 Trillion
A new study from Accenture attributes 62% of social commerce spend by 2025 to Gen Z and Millennial consumers.
Jan 05
Egglife Unveils Awareness Campaign
The CPG startup is doubling down on its mission to disrupt the tortilla category with a new flavor launch and creative campaign aimed at driving awareness, familiarity and loyalty for its egg white wraps.
Jan 03
7-Eleven Canada Delivers ‘Game Time Anytime’
7-Eleven Canada is promoting its 7Now delivery and in-store pick up service with a "Game Time Anytime" campaign geared toward hockey fans and video game enthusiasts.
Dec 2021
Dec 30
Albertsons Debuts Pandemic-Friendly Salad Bar Concept
Albertsons plans to bring high-tech, self-serve salad bars to its banners through a new partnership with Swedish food tech company Picadeli.
Dec 29
H-E-B Embraces Livestream Shopping
The regional grocer is tapping into authentic content from its relationships with top influencers to embrace a new digital marketing strategy.
Dec 28
Southeastern Grocers Intros On-Demand Grocery Delivery
The grocer is partnering with DoorDash to offer online grocery delivery from more than 400 stores across Florida, Georgia, Alabama, Mississippi and Louisiana.
Dec 28
Mondelez, Walmart Share Holiday Recipes
Mondelez International and Walmart recently wrapped a “Season of Giving” recipe contest, the latest activation of the partners' ongoing “Create. Share. Give” cause platform.
Dec 28
Analyzing Amazon's 'Cyber Five' Sales, Retail Media Activity & More
A recent report from Analytic Index shares an in-depth analysis of sales performance; retail media and promotional activity; and share of search across all major departments on Amazon.com during the Cyber Five period.
Dec 17
PepsiCo Brings ‘Call of Duty’ to Circle K
PepsiCo/Frito-Lay is giving Circle K an overlay to a national campaign activating the manufacturer’s ongoing partnership with Activision’s "Call of Duty" video game series.
Dec 16
Activation Gallery: Social Commerce
Marketers are leveraging livestream shopping events and shoppable ads, as well as profiles, influencers and even cultural trends to not miss the moment and meet consumers where they are.
Dec 16
Store Spotlight: Groomed x Blesswell
DJ Khaled recently tested the pop-up shop waters to introduce his new CBD-infused skincare brand Blesswell to Chicagoans and tourists through an immersive self-care experience.
Dec 14
Harry’s to Acquire DTC Deodorant Brand
The transaction, which is expected to close by the end of 2021, marks the first acquisition for Harry's Labs, the manufacturer’s innovation engine and brand accelerator.
Dec 13
EnsembleIQ Promotes Derek Estey to EVP of Operations
In his new role, Estey will oversee new event operations in addition to digital operations, graphic design, print production and EIQ BrandLab.
Dec 13
Kahlua Challenges Couples to 30 Nights of No Internet
Kahlua introduced the second phase of its “Stir Up Your Routine" campaign, calling on couples to switch up their evening routines this New Year with a unique challenge that could earn them $25,000.
Dec 13
The Fresh Market Names OOH Agency of Record
The specialty grocery retailer has formed an official partnership with True Impact Media, an out-of-home media-buying platform, to manage all of its OOH media buying and implementation.
Dec 13
Pioneer Woman Gives Walmart a Recipe for Success
Walmart received an exclusive version of Ree Drummond’s new cookbook as part of the mass merchant’s long-running partnership with the blogger and Food Network host.
Dec 08
Uber Intros Holiday Hub, Seasonal Delivery Offerings
The company is offering a “holiday hub” via Uber Eats that will expand and rotate seasonally throughout 2022 and beyond to accommodate various holidays.
Dec 08
Hard Truths About the BevAlc Category
Marketers must keep pace with shopper preferences while keeping watch over private label.
Dec 07
Report: BevAlc, Baking Items Top Holiday 2021 Forecast
AdAdapted identifies which consumer packaged goods and BevAlc items marketers can expect shoppers to gravitate toward this holiday season.
Dec 06
Profusion Brings ‘Mean Girls’ Back to Walmart
Profusion Cosmetics released a collection based on Paramount Pictures’ "Mean Girls" film exclusively at Walmart this summer.
Dec 06
Hershey Works With the Grinch for Holiday Mischief
Hershey’s Kisses has partnered with Dr. Seuss Enterprises for a holiday campaign that includes limited-edition packaging, a sweepstakes and an immersive experience.
Dec 06
EnsembleIQ Expands BrandLab’s Creative Offerings for B2B Market
EIQ BrandLab will deliver complete services through both its corporate parent company’s owned media properties and independent external platforms.
Dec 02
Top Retailers Respond to Supply Chain Crunch
Executives from five major retailers including Walmart and Costco discussed their supply chain issues and impacts during recent earnings reports.