ARTICLES BY THIS AUTHOR
April 2021
Apr 21
Costco, P&G Recycle for Earth Month
Procter & Gamble tied in to Earth Month in April to draw attention to sustainable packaging available exclusively at Costco.
Apr 16
CVS Elevates Eucerin Exclusive
CVS Pharmacy recently drew attention to an exclusive product launch from Beiersdorf’s Eucerin with shoppable, sponsored Facebook updates.
Apr 14
BJ's Rallies Shoppers to Recyclable K-Cups
BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
Apr 06
Harry’s Rallies Shoppers to Costco
Harry’s Inc. supported its recent launch of a club-sized bundle at Costco with a social media sweepstakes.
Apr 05
P&G Ushers in Earth Month
Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
March 2021
Mar 31
Viewpoint: Social Justice Playing Bigger Role at Retail
Protests over mass shootings, attacks on Asian and Black Americans, and lack of diversity have roiled the retail landscape. In response, retailers are pledging action.
Mar 30
Unilever Eyes H-E-B's Online Shopping Carts
Unilever is increasing its chances of getting into H-E-B shoppers' online carts by offering free curbside pickup or delivery with purchase of $15 worth of men’s grooming products.
Mar 24
Rising Boredom Leads to Online Shopping
According to consumer data from Pitney Bowes BOXpoll, one in four respondents admit to shopping online because they are bored, and many begin their online journey on social media.
Mar 24
CVS Elevates Textured Hair Care
CVS Pharmacy is elevating textured hair care brands both online and in stores.
Mar 24
Shopper Decision-Making, as Explained by a Horse
The Cambridge Group's decision-making framework is a new approach for understanding shoppers’ choices to drive assortment, shelf layout and sell-in stories.
Mar 22
Survey: Pandemic to Alter Easter Spending
Confectionery remains the most popular Easter gift, according to a survey by Numerator, with 90% of respondents planning to purchase candy for Easter 2021, down slightly from for prior years.
Mar 22
Store Spotlight: H-E-B Plus!
H-E-B Plus stores range in size from 120,000 to 180,000 square feet and devote about one-fourth of their space to non-grocery categories. Stores carry a full assortment of grocery and health & beauty items, as well as roughly 40,000 additional SKUs of general merchandise.
Mar 17
BJ's, Annie's Hatch Savings for 'Everybunny'
General Mills’ Annie’s Homegrown is running an Easter-themed display ad on the homepage of bjs.com inviting consumers to “buy one select Annies item, get one 50% off” through April 7.
Mar 17
Shipt Forecasts March Snack Madness
Shipt data from last year's college basketball season showed clear snack favorites and informed the same-day delivery service's snack predictions this year, which includes snack favorites by state.
Mar 15
General Mills, Ahold Delhaize 'Milk' Cereal Day
General Mills recently teamed up with all Ahold Delhaize USA chains to celebrate the March 7 designation of “National Cereal Day” and raise money for childhood hunger relief.
Mar 09
Sam's Club Evolves Sampling Program
While staging traditional sampling programs remains a challenge, Sam’s Club is developing alternative ways to spotlight food and beverage demonstrations in stores during the ongoing pandemic.
Mar 08
P&G Celebrates ‘International Women Day’
Procter & Gamble tied in to the March 8 designation of "International Women's Day" for this month's edition of "brandSaver."
Mar 08
Agenda Is Set for First Retail Media Forum
Taking place virtually March 30-31, this one-of-a-kind event features a range of thought leaders helping to educate the industry about the complex, rapidly evolving landscape of retail media.
Mar 03
Walmart Adds Partners, Capabilities to Ad Network
Walmart is building up the advertising partner network it launched in January 2020 and providing members with access to OPD sponsored product ad placements.
Mar 03
Survey: Retailer ‘Winners’ Prepare for More Disruptions
Retailers with exceptionally high sales growth are more likely to take steps to address supply chain issues that are rising in the wake of the pandemic and social strife, according to a new survey.