ARTICLES BY THIS AUTHOR
Opening later this year, Amazon Style will offer a personalized, digitally enabled shopping experience leveraging the retail giant’s technology and operations.
Certified minority-, LGBTQ-, woman-, veteran- and disability-owned businesses with products or services in select categories can apply by Feb. 7 for consideration.
Walmart is the first retailer to exclusively merchandise Betr Remedies, the socially conscious medicine brand co-founded by actress Ellen Pompeo, at 2,000 stores.
The California-based online grocery startup's services are scheduled to begin in early 2022, in both the city of Chicago and nearby suburbs.
The Trade Desk laid out retail trends in “The Future of Retail Report," based on advertiser and consumer survey results.
The Midwestern supermarket chain has formed a multi-year partnership with Vibenomics to enhance the customer experience in more than 400 locations.
End-to-end retail media platform is dubbed Dunnhumby Sphere.
The retailer has partnered with French luxury fashion brand Balmain to create an exclusive pop-up store experience spotlighting the brand's limited-edition product collaboration with Mattel’s Barbie.
The retail giant's new shop-by-diet tool enables shoppers to more easily find products that fit their wellness goals and needs online.
Hayward, California-based technology and retail display company OnQ has expanded its Converge platform with the launch of touchless, interactive in-store experiences.
Online grocer FreshDirect has selected brand collaboration platform ciValue to develop the retailer’s insight-sharing program.
AFM's omnichannel campaign makes avocados shoppable across touchpoints and retailers during the brand's most popular season.
The Path to Purchase Institute's Book Club is hosting its first virtual Meet the Author Coffee Hour on Feb. 17 with international best-selling author and futurist Doug Stephens.
The addition of Stingray’s technology and digital media expertise combined with InStore Audio Network’s track record of success aims to accelerate overall network expansion.
The Wakefern partnership adds 4,000 displays to Grocery TV’s digital out-of-home network.
The retailer is leveraging rich shopper data for its latest in-house media offering.
The 107,000-square-foot store opened on Dec. 29 in Webster, Texas, with 26 parking spaces for curbside pickup and a slew of other amenities.
Results from Mastercard SpendingPulse's holiday shopping study underscore the strength of the holiday shopper across channels, with consumers returning to stores and e-commerce continuing to expand.
The drugstore chain has identified an initial 63 stores for closure as it continues to invest in its omni-pharmacy strategy.
Dick’s Sporting Goods and Golf Galaxy will become the official and exclusive home of Golf Digest’s “Hot List,” a source for reviews of club and golf ball launches.
The Mars Agency London dives into key trends to inspire marketers in 2022.
A new study from Accenture attributes 62% of social commerce spend by 2025 to Gen Z and Millennial consumers.
The CPG startup is doubling down on its mission to disrupt the tortilla category with a new flavor launch and creative campaign aimed at driving awareness, familiarity and loyalty for its egg white wraps.
7-Eleven Canada is promoting its 7Now delivery and in-store pick up service with a "Game Time Anytime" campaign geared toward hockey fans and video game enthusiasts.
Albertsons plans to bring high-tech, self-serve salad bars to its banners through a new partnership with Swedish food tech company Picadeli.
The regional grocer is tapping into authentic content from its relationships with top influencers to embrace a new digital marketing strategy.
The grocer is partnering with DoorDash to offer online grocery delivery from more than 400 stores across Florida, Georgia, Alabama, Mississippi and Louisiana.
Mondelez International and Walmart recently wrapped a “Season of Giving” recipe contest, the latest activation of the partners' ongoing “Create. Share. Give” cause platform.
A recent report from Analytic Index shares an in-depth analysis of sales performance; retail media and promotional activity; and share of search across all major departments on Amazon.com during the Cyber Five period.
PepsiCo/Frito-Lay is giving Circle K an overlay to a national campaign activating the manufacturer’s ongoing partnership with Activision’s "Call of Duty" video game series.
Marketers are leveraging livestream shopping events and shoppable ads, as well as profiles, influencers and even cultural trends to not miss the moment and meet consumers where they are.
DJ Khaled recently tested the pop-up shop waters to introduce his new CBD-infused skincare brand Blesswell to Chicagoans and tourists through an immersive self-care experience.
The transaction, which is expected to close by the end of 2021, marks the first acquisition for Harry's Labs, the manufacturer’s innovation engine and brand accelerator.
In his new role, Estey will oversee new event operations in addition to digital operations, graphic design, print production and EIQ BrandLab.
Kahlua introduced the second phase of its “Stir Up Your Routine" campaign, calling on couples to switch up their evening routines this New Year with a unique challenge that could earn them $25,000.
The specialty grocery retailer has formed an official partnership with True Impact Media, an out-of-home media-buying platform, to manage all of its OOH media buying and implementation.
Walmart received an exclusive version of Ree Drummond’s new cookbook as part of the mass merchant’s long-running partnership with the blogger and Food Network host.
The company is offering a “holiday hub” via Uber Eats that will expand and rotate seasonally throughout 2022 and beyond to accommodate various holidays.
Marketers must keep pace with shopper preferences while keeping watch over private label.
AdAdapted identifies which consumer packaged goods and BevAlc items marketers can expect shoppers to gravitate toward this holiday season.
Profusion Cosmetics released a collection based on Paramount Pictures’ "Mean Girls" film exclusively at Walmart this summer.
Hershey’s Kisses has partnered with Dr. Seuss Enterprises for a holiday campaign that includes limited-edition packaging, a sweepstakes and an immersive experience.
EIQ BrandLab will deliver complete services through both its corporate parent company’s owned media properties and independent external platforms.
Executives from five major retailers including Walmart and Costco discussed their supply chain issues and impacts during recent earnings reports.