Author Profile

Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org for over a year, covering retailers including Best Buy, CVS Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

April 2021

Apr 21

Costco, P&G Recycle for Earth Month

Procter & Gamble tied in to Earth Month in April to draw attention to sustainable packaging available exclusively at Costco.

Jacqueline Barba

Apr 16

CVS Elevates Eucerin Exclusive

CVS Pharmacy recently drew attention to an exclusive product launch from Beiersdorf’s Eucerin with shoppable, sponsored Facebook updates.

Jacqueline Barba

Apr 14

BJ's Rallies Shoppers to Recyclable K-Cups

BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.

Jacqueline Barba

Apr 06

Harry’s Rallies Shoppers to Costco

Harry’s Inc. supported its recent launch of a club-sized bundle at Costco with a social media sweepstakes.

Jacqueline Barba

Apr 05

P&G Ushers in Earth Month

Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."

Jacqueline Barba

March 2021

Mar 31

Viewpoint: Social Justice Playing Bigger Role at Retail

Protests over mass shootings, attacks on Asian and Black Americans, and lack of diversity have roiled the retail landscape. In response, retailers are pledging action.

Jacqueline Barba

Mar 30

Unilever Eyes H-E-B's Online Shopping Carts

Unilever is increasing its chances of getting into H-E-B shoppers' online carts by offering free curbside pickup or delivery with purchase of $15 worth of men’s grooming products.

Jacqueline Barba

Mar 24

Rising Boredom Leads to Online Shopping

According to consumer data from Pitney Bowes BOXpoll, one in four respondents admit to shopping online because they are bored, and many begin their online journey on social media.

Jacqueline Barba

Mar 24

CVS Elevates Textured Hair Care

CVS Pharmacy is elevating textured hair care brands both online and in stores.

Jacqueline Barba

Mar 24

Shopper Decision-Making, as Explained by a Horse

The Cambridge Group's decision-making framework is a new approach for understanding shoppers’ choices to drive assortment, shelf layout and sell-in stories.

Jacqueline Barba

Mar 22

Survey: Pandemic to Alter Easter Spending

Confectionery remains the most popular Easter gift, according to a survey by Numerator, with 90% of respondents planning to purchase candy for Easter 2021, down slightly from for prior years.

Jacqueline Barba

Mar 22

H-E-B Plus stores range in size from 120,000 to 180,000 square feet and devote about one-fourth of their space to non-grocery categories. Stores carry a full assortment of grocery and health & beauty items, as well as roughly 40,000 additional SKUs of general merchandise.

Jacqueline Barba

Mar 17

BJ's, Annie's Hatch Savings for 'Everybunny'

General Mills’ Annie’s Homegrown is running an Easter-themed display ad on the homepage of bjs.com inviting consumers to “buy one select Annies item, get one 50% off” through April 7.

Jacqueline Barba

Mar 17

Shipt Forecasts March Snack Madness

Shipt data from last year's college basketball season showed clear snack favorites and informed the same-day delivery service's snack predictions this year, which includes snack favorites by state.

Jacqueline Barba

Mar 15

General Mills, Ahold Delhaize 'Milk' Cereal Day

General Mills recently teamed up with all Ahold Delhaize USA chains to celebrate the March 7 designation of “National Cereal Day” and raise money for childhood hunger relief.

Jacqueline Barba

Mar 09

Sam's Club Evolves Sampling Program

While staging traditional sampling programs remains a challenge, Sam’s Club is developing alternative ways to spotlight food and beverage demonstrations in stores during the ongoing pandemic.

Jacqueline Barba

Mar 08

P&G Celebrates ‘International Women Day’

Procter & Gamble tied in to the March 8 designation of "International Women's Day" for this month's edition of "brandSaver."

Jacqueline Barba

Mar 08

Agenda Is Set for First Retail Media Forum

Taking place virtually March 30-31, this one-of-a-kind event features a range of thought leaders helping to educate the industry about the complex, rapidly evolving landscape of retail media.

Jacqueline Barba

Mar 03

Walmart Adds Partners, Capabilities to Ad Network

Walmart is building up the advertising partner network it launched in January 2020 and providing members with access to OPD sponsored product ad placements.

Jacqueline Barba

Mar 03

Survey: Retailer ‘Winners’ Prepare for More Disruptions

Retailers with exceptionally high sales growth are more likely to take steps to address supply chain issues that are rising in the wake of the pandemic and social strife, according to a new survey.

Jacqueline Barba