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After successful pilots in select states, GNC RealEats is now delivering its healthy meal options across the U.S.
The home improvement retailer launches a wearable NFT collection and hundreds of free home decor digital assets to inspire builders via its new metaverse hub.
The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.
Streamers will be able to purchase featured products fulfilled by Walmart directly on Roku's TV platform.
Karl's Fishing & Outdoors has opened its first brick-and-mortar store, featuring a clean design and tech-enabled, educational experiences.
The grocery giant has phased in hundreds of chargers from Blink, Electrify America, EVgo, Tesla and Volta in select markets, with more to come.
About-Face's exclusive deal with Ulta Beauty is the cosmetics brand’s first retail partnership.
Misfits Perks enables shoppers to earn points toward special rewards such as discounts and free produce items.
Meijer is encouraging shoppers to recycle plastic flowerpots and trays — regardless of where they were purchased — at its Garden Centers.
As zero- and first-party data become critical for marketers in 2022, data-rich retail media networks will rise to the occasion, as will another medium: audio out-of-home technology, writes Vibenomics' Paul Brenner.
New Dunnhumby research shows vast potential of CPG and agency media spend but reveals shortcomings in retailers’ existing media offerings — and identifies innovations shaping the future of the industry.
A new report analyzes the rapidly evolving fuel retail landscape. Strategies retailers should implement include enhancing the customer experience and expanding digital technologies.
Select GreenWise Market stores in Florida are offering a wellness series that includes weekly sampling events and exercise classes throughout June.
After facing some online scrutiny for a Juneteenth-themed private-label ice cream, Walmart has secured an exclusive product line from Black lifestyle brand Afro Showers.
The collaboration expands Catalina’s reach of place-based media offerings and allows Volta to tap into deeper media measurements for advertisers like Dole Foods.
CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns across Albertsons’ retail media network.
Kroger and Market Wagon have partnered to pilot an e-commerce marketplace offering more than 1,150 products from local farmers and vendors.
7-Eleven has opened the ninth store with its “Evolution Store” format, which includes customizable beverage options, a cigar humidor and a popular south Texas restaurant concept.
The second-annual Path to Purchase Institute program celebrates the year’s best Integrated, Digital, In-Store, Collaborative and Direct-to-Consumer commerce marketing activations.
After opening its first physical store in 2021, Wilson Sporting Goods has opened its second flagship in New York, and third to date, as well as pop-ups in key locations throughout the summer.
Our Book Club is hosting its third virtual Meet the Author Coffee Hour on June 16 with award-winning management consultant and founder of Gen Z Planet, Hana Ben-Shabat.
Instacart has introduced new advertising solutions that unite and leverages inspirational storytelling and action through shoppable video ads and enhanced shoppable display ads.
Retailers, often with the help of brand partners, are increasing the use of technology to enhance the in-store experience. Here are some technologies that have caught the eyes of our editors.
We present a curated roundup of consumer research studies and other insights that paint a picture of emerging trends in shopper behavior.
Kohl’s has launched a store experience investment program that will open small format stores in markets where the retailer has no physical presence over the next four years.
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
PUBG Mobile users who purchase participating Ferrero candy products can earn special in-game Butterfinger-branded digital gear.
Recent research from Talkdesk found that 88% of Gen Z consumers are loyal to five or fewer companies in total, and they're not afraid to discontinue support based on social stances.
Ulta has launched UB Media and enriched its portfolio of ad products and channels to strengthen brand advertising using data from its popular Ultamate Rewards program.
Snapchat users can now share eBay listings directly into snaps using the Snapchat Camera feature on Android and iOS devices.
Mars Wrigley introduced its latest initiatives to keep a pulse on consumer trends and ensure its business and retail partners identify and adopt innovations to exceed shoppers' expectations.
A small format, the new location will offer the retailer’s signature experience along with new, convenience-inspired ways to shop and a unique food experience.
In this Path to Purchase Institute webinar, AdAdapted will moderate a discussion on shopping list marketing with the owner of On the Mark Agency and the marketing lead at Swaggerty's Sausage Company.
The vodka brand’s new campaign comprises a digital space and audio series featuring personal stories from SNL’s Bowen Yang and others to emphasize the importance LGBTQ spaces play in the community.
The Minnesota-based independent grocer has partnered with e-commerce service provider Mercatus to refine its online grocery experience.
A key trend that pervaded the conversation on day two of our Future Forward conference was retail media and its increasing presence in shopper marketing strategies.
Our Future Forward conference kicked off with an immersive Retail Store Tour exploring an AT&T flagship, the largest Starbucks in the world, a rebranded Victoria Secret, a small-format grocery store and an experiential Lululemon.
Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign.
The luxury retailer has launched its second iteration of the LOEWE x Paula's Ibiza pop-up exclusively at its Beverly Hills store to spotlight the latest capsule collection and offer unique experiences like a nail art station.
The new Store Next Door offering allows advertisers to target high-propensity customers using nearly 40 store categories.
In-store retail media from Cooler Screens and other companies has been steadily gaining ground in retail, offering consumers “cooler” ways to shop and make informed purchasing decisions.
When it comes to measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.
Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories.
Unilever partnered with Robomart, a store-hailing service with a fleet of on-demand mobile minimarts, to launch a virtual storefront dubbed “The Ice Cream Shop.”
The retail giant has installed an automated machine in select stores that uses artificial intelligence and 3D technology to offer fingernail painting in 10 minutes.
NextUp’s Angelina Bice interviews the VP of learning and partner solutions on what she's learned from conversations inside some of the largest corporations, the work that still must done to reach equity and what’s on the horizon.
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.
Given the rapid rise of digital commerce, the Path to Purchase Institute is calling on brands to take a short survey about the retail media ecosystem.
Publicis Groupe will combine Profitero’s industry leading product data and analytics with the Groupe’s retail media, data and commerce solutions.
Better Natured will debut its hair color line at its first brick-and-mortar locations in the U.S. when it joins the roster of curated brands sold at the department store’s dedicated in-store beauty shops.
New funding from Sandbridge Capital and Marcy Venture Partners will accelerate Madison Reed's brick-and-mortar Color Bar growth, as the company plans to operate 80 locations by the end of 2022.