ARTICLES BY THIS AUTHOR
Oct 2021
Oct 21
Q&A: What Retail Media Means to Mondelez International
Stephen McGowan, RVP of shopper activation & strategic partnerships at Mondelez International, recently chatted with "Path to Purchase IQ" about the rise in retail media, digital commerce and online shopping.
Oct 19
Price Chopper Taps CitrusAd for Retail Media
The Golub Corporation’s Price Chopper, operating 52 locally owned stores, has joined CitrudAd’s growing e-commerce ad network.
Oct 19
You’ve Gotta Be Shipping Me: Amazon and the Supply Chain Crisis
Much has been made about the logistics crisis that is currently gripping the global economy, from backlogs at major shipping ports to a shortage of shipping containers and truck drivers.
Oct 18
Garnier Cleans Up at Walmart with Exclusive Line
L’Oreal USA’s Garnier launched a new scalp-focused hair care line in October exclusively at Walmart.
Oct 13
Vistar Media Nabs The Trade Desk’s Support for Audio OOH
The Trade Desk is the first omnichannel DSP to support Vistar Media’s extension into audio-only out-of-home, allowing it access to its audio inventory from networks such as Vibenomics.
Oct 12
Old Spice Goes Wild with Snapchat at Walmart
Procter & Gamble's Old Spice is using Snapchat codes from social media company Snap to give shoppers an augmented reality experience within store aisles.
Oct 12
Institute Seeks CPG Participants for 2022 Trends Survey
The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
Oct 05
Store Spotlight: Wilson Heritage Store
After 108 years in business, Wilson Sporting Goods opened its first brick-and-mortar store in July 2021.
Oct 05
Activation Gallery: Drugstore Beauty
Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.
Oct 05
The BrandLab Opens Auction for Meetings with Market Leaders
The BrandLab, a nonprofit organization, this fall is auctioning off one-hour meetings with marketing leaders to interested reps and vendors across multiple sectors including media, social, digital and print services.
Oct 04
Kroger Rocks an Exclusive Mountain Dew Flavor
PepsiCo’s Mountain Dew is tying in to apple-picking season by launching a new “Thrashed Apple” flavor exclusively at Kroger.
Sep 2021
Sep 29
McCormick Gives Life to Día de los Muertos
McCormick is celebrating Día de los Muertos, or Day of the Dead, this year by launching an exclusive online product giveaway and partnering with Latina entertainers and activists to share traditions and background on the Mexican holiday.
Sep 28
Call for Examples: Institute Seeks Innovative Sampling Experiences
The Commerce Executive Network's Future of In-Store group has identified sampling as a key area of interest and is asking the industry to share examples of innovative sampling efforts executed or spotted in the past 12-18 months.
Sep 27
Walmart Appeals to Gen Z with Exclusive Bubble Launch
Walmart has become the exclusive retail partner of Bubble, a gender-neutral, direct-to-consumer skincare brand focused on the needs of teens and young adults.
Sep 27
DJ Khaled’s CBD Brand Debuts Pop-Up in Chicago
DJ Khaled, a Grammy-winning artist and producer, is introducing his new CBD-infused skincare brand to Chicagoans and tourists through a pop-up experience.
Sep 23
Kroger CEO Discusses Digital Growth at Groceryshop
As consumer behavior shifts with each COVID wave, Kroger is seeing its digital efforts pay off as the grocer retains shoppers within its ecosystem.
Sep 23
P2PI Learning Lab to Tackle BevAlc Omnichannel Strategy on Oct. 14
A new, interactive Learning Lab on Oct. 14 will get attendees up to speed on the BevAlc e-commerce space, including key brand-building strategies and tactics for category leaders.
Sep 23
Avocados From Mexico Launches New Football-Themed Programs
Category leader Avocados from Mexico upped its football season activation by launching two national programs aimed at leveraging CPG partners, driving traffic to stores and engaging shoppers.
Sep 20
Snoop Dogg, Martha Stewart Light Up with Bic at Walmart
Walmart received an exclusive launch window for a collection of Bic Ez Reach lighters designed by celebrities Snoop Dogg and Martha Stewart as part of the brand’s “Pass It” campaign.
Sep 16
Shipt Taps CitrusAd for Retail Media Push
The partnership will enable brands that are available on the Shipt marketplace to launch natively served in-grid display ads and sponsored-product advertising on the platform.
Sep 15
Survey: Millennials to Revive Trick-or-Treating
While the COVID-19 pandemic left people to their own creative devices when it came to safely sharing candy last Halloween, new survey results from the National Confectioners Association indicates that won’t be the case this year, thanks in large part
Sep 15
Nerds Candy Packaging Gives Dungeons & Dragons Fans New Adventures
The exclusive campaign dubbed "Restoring Harmony," leverages storytelling as a marketing tactic and comprises a Nerds-inspired gaming experience accessible through the candy brand’s new limited-edition packaging for its gummy clusters and theater box
Sep 13
Recognizing the Power of Packaging: The 'Effectiveness Awards'
Designalytics recently named the winners of its second-annual Designalytics Effectiveness Awards, recognizing strong packaging redesigns that have been instrumental in driving brand and sales growth.
Sep 13
Retail Industry Reacts to Employer Vaccine Mandate
In light of President Biden’s sweeping COVID-19 Action Plan, which requires all employers with 100 or more employees to ensure their workers are vaccinated or tested weekly, the retail industry’s leading entities are responding to the mandate.
Sep 08
Video: 3 In-Store Innovations to Watch
Check out Path to Purchase IQ sister brand Retail Leader's three-minute video featuring battery-powered, in-store displays seen at last month's retailX conference in Chicago, as part of the brand's Retail Leader Trend Talk series.
Sep 08
Institute Seeks Spending Trends Survey Participants
The Institute is surveying executives across the shopper marketing community to evaluate and determine spending benchmarks for shopper marketing activities. Take the survey and be entered in a drawing for a $100 Amazon gift card.
Sep 07
Announcing Path to Purchase Live: The Digital Experience
Acknowledging travel restrictions and fluctuating effects of the pandemic’s Delta variant, we're transforming our Path to Purchase Live event plan into an enhanced, multifaceted virtual offering that allows our audience to attend safely, and remotely
Sep 01
FAO Schwarz, Lunchables Debut Immersive Toy Store
Kraft Heinz’s Lunchables is taking over the FAO Schwarz flagship at New York’s iconic Rockefeller Center and launching limited-edition building kits for the back-to-school season.
Sep 01
Are Pop-Up Retail Concepts the Answer?
While retail continues evolving after a tumultuous 2020 that – among many things – saw a significant fall in foot traffic due to the pandemic, pop-up shop experiences are continuing to gain momentum.
Sep 01
Target Nabs Google Exec to Lead Roundel
Target recently named Sarah Travis president of Roundel, the retail giant’s in-house media company.