Author Profile

Press enter to search
Close search
Open Menu

Author Profile

Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie has been with the Path to Purchase Institute as an associate editor of content for more than two years, covering retailers including CVS Pharmacy, Best Buy, Costco and Albertsons Cos. Follow her on Twitter or connect with her on LinkedIn.

Articles by this author

February 2020

Albertsons Cos. chains recognized the post-holiday return to school by activating General Mills' evolving "Box Tops for Education" cause platform.

The regional grocer is aiming to lure shoppers to its revamped mobile app through a sweepstakes that kicked off on Super Bowl Sunday and awards a lifetime of free groceries.

January 2020

Known for its strong cult-like following and shopper loyalty, Texas-based grocer H-E-B is betting that enthusiasm will translate from its grocery aisles into its new beauty aisles.