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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for for over a year, covering retailers including Best Buy, CVS Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.


June 2020

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

May 2020

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

Strains on Amazon's warehouses due to surging demand during the COVID-19 pandemic caused caused the e-tail giant to postpone the two-day sales event typically held in July.

The retailers are reminding consumers to take care of themselves at home during the COVID-19 pandemic.

As many shoppers have changed their usual shopping habits amid the coronavirus, some food retailers and brands are winning over new shoppers, per a study from research consultancy Magid.

The consumer electronics retailer saw a sales decline of 6.3% in Q1, a remarkable number given all physical stores were closed to shoppers for six weeks of the quarter.

The e-tail giant is applying its drone knowledge to produce face shields with a 3D printer, first for frontline workers, then for all Amazon shoppers.

COVID-19 is expected to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, per a recent Accenture survey of more than 3,000 consumers.

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

Best Buy has added text alerts as a way to communicate special offers, events, promotions, Top Deals and other news.

The mass merchant is running a variety of promotions to tie in to the designation of May as “National Pet Month.”

While few industry observers want to talk about it, there seems to be a growing consensus that shoppers will look to mass outlets for their products for two very important reasons: price and accessibility.

Warehouse club giant Costco is among a number of retailers resuming some normal promotional practices as many businesses and states begin the process of reopening.

A recent study from UPS subsidiary Ware2Go indicates COVID-19 is creating new e-commerce patterns and anxieties among consumers.

The beverage giant positioned the launch of the websites, and, mainly as a response to pandemic buying habits.

While physical stores are limited by legal restrictions and social distancing concerns, retailers are turning to digital technologies and strategies to weather the pandemic.

Best Buy is resuming some in-home Geek Squad tech support and repair services after more than a month as well as beginning to open its stores back up to customers.

An Accenture survey indicated that the crisis is also causing consumers to more seriously consider the health and environmental impacts of their shopping choices, among other things.

A new survey from Brick Meets Click/Symphony RetailAI provides fresh insights into the latest boost in e-commerce grocery sales and new adopters.

This state of affairs was predicted by Smithfield Foods CEO Kenneth Sullivan who warned last month that the U.S was “perilously close to the edge in terms of our meat supply.”

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