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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org for over a year, covering retailers including Best Buy, CVS Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

January 2021

In line with its long-term strategic omnichannel plans, Choice Pass provides unlimited free delivery and pickup for $98 a year.

CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.

At CES 2021, CEO Corie Barry and Fortune Media CEO Alan Murray sat down to discuss how Best Buy has pivoted its operations and its plans to continue to meet changing consumer behavior post-pandemic.

Albertsons Cos. stores in the Northwest reprised an annual “Shop and Score” program and sweeps leveraging an official partnership with the Seattle Seahawks and incorporating CPG partners.

CVS Pharmacy is expanding its whole health strategy to include senior care through the launch of Symphony, an Amazon Alexa-like, smart home medical alert system.

The retail giant's latest home delivery pilot aims to make anytime delivery possible through its HomeValet service that can deliver orders directly to customers’ homes via smart boxes.

Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.

Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.

Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.

A new, interactive Learning Lab will guide attendees through the retail media business model and its unique value for brand marketers.

The e-tail giant hit new highs in sales and number of products shipped during the 2020 holiday season.

Procter & Gamble kicked off the new year by spotlighting personal care items in the January edition of brandSaver.

Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.

December 2020

As the new year looms, promotional activity in the food retail world has leveled off, according to a new analysis from Nielsen.

For its holiday ad campaign, Best Buy has released a series of short, stop-motion animated videos referencing the whirlwind of a year consumers faced in 2020.

Ahold Delhaize’s Giant Co. (formerly Giant Food Stores) has taken a hyperlocal approach to its smaller, urban store format, Giant Heirloom Market.

The Coca-Cola Co. has teamed with Speedway for a pair of holiday sweepstakes that tie product purchases to donations to Children’s Miracle Network Hospitals.

Meijer and Pinterest have collaborated on a digital advent calendar with items and a personalized recipe board to create holiday dishes.

BJ’s Wholesale Club has quietly introduced a product subscription service allowing members to enroll in timed replenishment for select coffee, pet, health and baby products.

The Institute has scheduled a new event, the Retail Media Forum, to educate and inform the shopper engagement community.

Best Buy is expanding its fulfillment strategies as digital sales increase by adding more ship-from-store hub locations for the holidays and testing new store formats that function primarily as fulfillment hubs.

In-store traffic plunged on the official start of the holiday shopping season compared to 2019, even as it set new records online, according to preliminary data from Sensormatic Solutions.

Holiday sales this year will increase between 3.6% and 5.2% compared to 2019, with e-commerce making robust gains, according to the National Retail Federation.

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