ARTICLES BY THIS AUTHOR
05/01/2024
Roku Unveils New Ad Formats, Data Partnerships
Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.
05/01/2024
Save Mart Bets on In-Store Retail Media
Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.
04/30/2024
The Power of Product Packaging: A Guide to Influencing Consumer Behavior
Abbott-Action's Michelle Conca provides a comprehensive look at how packaging shapes consumer behavior and shares strategies for leveraging its power effectively.
04/30/2024
7-Eleven Japan Turns to AI Sensor to Improve In-Store Advertising
A new Sony solution equips retailers with AI-driven tools that evaluate the effectiveness of digital signage and help ensure better branded content is shown to shoppers.
04/30/2024
More Toys R Us Shop-in-Shops Coming to the UK
WHP Global has signed a long-term license agreement to open 30 new branded experiences inside WHSmith stores this summer.
04/25/2024
Best Buy, CNET Join Forces to Share Curated Product Content
Consumers will see curated content and editorial advice from CNET experts across Best Buy channels, and advertisers will be able to share ad spaces across both partners' assets.
04/24/2024
Firework Tool Turns Instagram Content Into Shoppable Videos
Instagram Uploader allows brands and retailers to repurpose and convert existing stories, posts and reels into shoppable experiences hosted on their own websites.
04/24/2024
Saks Debuts Retailer Media Network
Saks Media Network comes three years after Hudson Bay Company split Saks Fifth Avenue brick-and-mortar and e-commerce offerings into two separate companies.
04/23/2024
Report: Most Shoppers Embrace Merging Digital, Physical Shopping Journeys
Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.
04/23/2024
Gallery: It'Sugar Opens Flagship Store in Miami
The store spans more than 16,000 square feet across two floors at an open-air shopping center. It's the retailer’s fifth flagship to date.