ARTICLES BY THIS AUTHOR
04/09/2024
Europe Leads Rising Electronic Shelf Label Adoption, Report Finds
While retailers are increasingly leveraging technology to enhance the in-store experience and address labor challenges, investments in micro-fulfillment centers have slowed slightly.
04/09/2024
Activation Gallery: Nostalgia Marketing
We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.
04/09/2024
In-Store Experience: BJ’s Wholesale Club
The expanding chain offers plenty of brand opportunities while distinguishing itself from its channel rivals.
04/09/2024
The New Consumer (March-April 2024)
Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.
04/05/2024
Chase Launches Digital Media Platform
Solo Stoves and Air Canada are among the first to leverage Chase Media Solutions, which combines the scale and audience of a retail media network with its own first-party financial data and targeting capabilities.
04/05/2024
Uber Eats Partners With The Vitamin Shoppe
The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.
04/04/2024
Brands Flock to TikTok Shop Amid Platform Headwinds
Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.
04/04/2024
Under Armour Marketing Leader to Discuss the Balancing Act of Quantitative, Qualitative Data
This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.
04/03/2024
Home Depot 'Doubles Down' on Retail Media, Rebrands Network
Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision.
04/03/2024
4 Ways Walmart Connect Will Evolve in 2024
Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.