For the second year in a row, we present overviews of the shopper-focused programs that were honored in the Association of National Advertisers’ (ANA) annual Reggie Awards. “Reggie,” shorthand for “cash register,” is an acknowledgment that the ultimate objective of any brand activation program is to drive sales. We’re grateful to have received the ANA’s support in compiling these brief case studies. All 10 campaigns are worthy of “best in class” designation for the unique ways in which they engaged shoppers and drove results.
The 2022 ANA Reggie Awards program will be open for entries in late September. For full details and to download an entry kit, visit www.reggieawards.org.