Shopper Marketing

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

KCL and Unilever share insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers.

The 2025 program recognizes young professionals in commerce marketing and their contributions to the industry.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.