CPG

The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry. Entry window closes May 31.

About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.

Effortlessly connect with talent from across the Path to Purchase Institute's audience. This valuable tool helps you reach a wider pool of highly qualified, highly relevant candidates while saving time and recruitment costs.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Campbell’s names new snacks president and chief growth officer as longtime executive exits.