ARTICLES BY THIS AUTHOR
02/09/2024
Murphy's Naturals Provides Costco With Exclusive Bundle
At launch inside 250 warehouses in March 2023, the product was stocked on pallet displays near the entrance alongside product from a rival.
02/02/2024
Tetley, Ripple Street Drive Trial With St. Patrick's Day Parties
Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.
01/31/2024
Target Launches an Activewear Private Label
The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.
02/13/2024
Movie Merchandise Gets Spotlight at Walmart
Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.
02/14/2024
Target Supports Tide's Sustainability Challenge
Procter & Gamble once again activates Tide’s ongoing #TurntoCold sustainability challenge in the mass merchant's stores and through Target.com.
02/16/2024
Cabinet Health Debuts New Packaging at Target
Cabinet Health launched updated versions of its glass pill bottles and refill pouches exclusively at Target.
02/07/2024
Native Brings Girl Scout Cookies Scents to Target
Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.
02/01/2024
Fancy Sprinkles Gives Walmart a Valentine's Day Exclusive
DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.
01/29/2024
Athena Club Brings Barbie Razors to Target
DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”
01/26/2024
Target Stocks Exclusive Holiday SKUs from Clorox
Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.