ARTICLES BY THIS AUTHOR
11/02/2023
Celsius Brings Exclusive Vibe to Circle K
Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.
10/26/2023
'Wednesday' Cosmetics Collection Rolls Out to Walmart
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.
10/30/2023
BodyArmor Tailgates at Wawa
Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.
10/12/2023
Native Brings Pumpkin Spice to Walmart
The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.
09/26/2023
Brands Join Stop & Shop's Fight Against Student Hunger
Ahold Delhaize’s Stop & Shop tied in to the back-to-school season by spotlighting its ongoing school food pantry program and the CPGs that support it.
10/04/2023
Profusion Brings Jurassic Park Collection to Walmart
The exclusive line celebrates the 30th anniversary of the Universal Pictures movie this summer.
09/28/2023
Venus, Rifle Paper Co. Team Up Again at Target
For the third year in a row, Target is exclusively carrying a collection of limited-edition razors and shaving accessories from Procter & Gamble's Gillette Venus that feature floral designs from lifestyle brand Rifle Paper Co.
09/18/2023
Wonka Magic Hat Gummies Come to Walmart
Ferrara Candy Co. has revived the Wonka candy brand ahead of the Dec. 15 theatrical release of "Wonka" — and is giving Walmart an exclusive launch window.
09/27/2023
Proudly Expands to Hair Care at Target
The direct-to-consumer brand for melanated babies expanded on its exclusive retailer partnership by launching a line of hair care products at Target.
09/19/2023
Silk Celebrates Sustainability at Target
Danone’s plant-based beverage brand has run omnichannel programs at Target for the last two years to spotlight its sustainability efforts.