Samantha Nelson

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Samantha Nelson is a freelance writer covering the commerce marketing industry. She is a former Senior Editor - Content for the Path to Purchase Institute, having covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.

ARTICLES BY THIS AUTHOR

09/21/2023

Johnsonville Celebrates Bratsgiving at Cub

The “Bratsgiving” sweepstakes at United Natural Foods’ chain is part of Johnsonville's annual summer campaign.
09/12/2023

CVS Debuts a Vitamin Dispensing System

The CVS Health QuickServe system is designed to make it easier to take daily supplements.
09/11/2023

Essie, Poppi Partner at Target

L’Oreal’s nail care brand worked with prebiotic soda brand Poppi to develop a series of nail designs promoted at Target.
09/06/2023

Teenage Mutant Ninja Turtles Merch Moves Into Target

The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.
08/24/2023

Ghetto Gastro Brings Breakfast Products to Target

New York-based and Black-owned culinary collective Ghetto Gastro expanded its partnership with Target by launching a line of breakfast products exclusively at the mass merchant on July 30.
08/29/2023

Wow Bao Launches at Walmart with Exclusive Flavors

Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.
09/01/2023

I Am Proud Expands Its Presence at Walmart

The personal care brand from Lottie London launched its third line exclusively at Walmart in April.
08/25/2023

Waterdrop Makes a Splash at Walmart

Vienna-based hydration brand Waterdrop launched at Walmart in April as the company expanded its distribution throughout the U.S.
09/05/2023

Major CPGs Run Sweepstakes at Asda

The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.
08/17/2023

ColourPop Brings Naruto to Ulta

The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.