ARTICLES BY THIS AUTHOR
04/18/2024
Australian Brand MCoBeauty Makes U.S. Debut at Kroger
MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.
03/28/2024
Dwayne Johnson Launches Personal Care Brand at Target
Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.
04/04/2024
PetSmart Updates Its Treats Rewards Program
PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.
03/29/2024
Claire's SKUs Roll Out to Walgreens
Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.
04/02/2024
P&G Runs Spring Cleaning Incentive at Home Depot
The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.
04/01/2024
L’Oreal Paris Gives Walmart a Hair Purifying Exclusive
L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.
03/22/2024
High Liner Celebrates Its 125th Birthday at Sobeys
Canadian frozen seafood brand High Liner Foods is celebrating its 125th anniversary with a sweepstakes at Sobeys.
03/26/2024
Manscaped Keeps Expanding With Walmart Launch
The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack.
03/21/2024
Hard Candy Leverages Girl Scout Cookies at Walmart
Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.
03/13/2024
Curology Continues Expansion with Amazon Launch
Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.