Tech Startup Launches Animated AR Packaging Platform

Immertia, a tech startup specializing in augmented reality packaging, has launched an experiential concept that helps brands bring to life regular product packaging through AR and smartphone technology.

Displai is the second platform for Immertia, following the successful release of Swigr, a similar concept for the alcoholic beverages (BevAlc) industry.

How It Works
Consumers scan product packaging using their smartphone to activate a “hyper-realistic” AR overlay, which can present brand information, animate packaging, add clickable links, holograms and other features.

The virtual experience appears as if it was part of the packaging when viewed through a smartphone, according to a news release. The concept is similar to Facebook or Snapchat filters, which enables users to change the appearance of their faces, overlaying an augmented reality mask. 

According to Dave Chaffey, from Displai (and Immertia co-founder), the platform transforms existing products into digital touchpoints, which offers product marketers and packaging specialists “an exciting new way to engage consumers.”

"The platform makes it easy for brands to add virtual experiences to their products," Chaffey said in the release. "It can be setup and activated across millions of products in days and will even work with the products currently in the supermarkets and sitting on kitchen shelves in homes."

The commercial applications span industries, with use cases in food and beverage, manufacturing and health so far. Displai says it is currently accepting applications from packaging companies, product manufacturers and marketing agencies working in the packaging space.