Jacqueline Barba

Digital Editor
Send a Message

Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

08/15/2022

Tech Startup Launches Animated AR Packaging Platform

The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.
08/15/2022

Truly Goes Brick-and-Mortar with Art-Inspired Taproom

The hard seltzer brand's first physical location, Truly LA, offers visitors an immersive experience including exclusive flavors, seasonal plates and a stage for live entertainment.
08/10/2022

Klarna's Eco-Friendly Pop-Up

The buy now, pay later fintech company opened a pop-up shop in Los Angeles focused on supporting its mission-driven merchant partners in July.
08/10/2022

Instacart Launches Catering Delivery

Instacart has integrated FoodStorm’s software into the Instacart app to make it easier to offer online ordering and delivery of catering items.
08/09/2022

In-Store Marketplace Launches, Offering Integrated Retail Media Platform

An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.
08/08/2022

PlantX Brings ‘Vegan Bodega’ to Chicago

The Canadian startup recently celebrated the opening of its XMarket grocery concept in Chicago, its second store in the U.S. and sixth globally.
08/02/2022

Walmart Connect Selects New API Partners

Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.
08/01/2022

Hannaford Enhances Store Experience

The grocer focused on enhancing its service offerings, including a greater selection of grab-and-go meal options, expanded pharmacies and additional self-checkout kiosks at five existing stores so far in 2022.
08/01/2022

Activation Gallery: Pride Month

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.
08/01/2022

In-Store Experience: 7-Eleven’s Evolution Store

​​​​​​​The convenience store chain reimagines the brick-and-mortar experience at concept locations across the country.