Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

03/07/2024

Target Outlines Next Era of Growth

The retailer’s plans include new and expanded private labels, investments in stores and a revamping of the Target Circle loyalty program come April to offer three membership tiers.
03/06/2024

Regional Grocer Connects Digital, In-Store Experiences

Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.
03/06/2024

Survey Explores AI’s Impact on Retail Media

Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.
03/05/2024

7-Eleven Format Doubles in Size at Pilot Store in Japan

The c-store’s parent company, Seven & I Holdings, is exploring a larger store format that carries a wider, more diversified range of products.
03/05/2024

Whole Foods Unveils Small Format for Urban Areas

Take a first look at the retailer’s “quick-shop” convenience/grocery store banner designed for urban neighborhoods. The first Whole Foods Market Daily Shop is slated to open this year.
02/29/2024

Lowe’s Rolls Out Design Experience for Apple Vision Pro

The Lowe's Style Studio is a virtual home improvement app that uses spatial computing technology and preset styles curated by Lowe's to help customers visualize and design their kitchen using the 3D headset.
04/08/2024

See What P2PI Has in Store for Future Forward 2024

Retailers, CPG brands, solution providers and industry thought leaders will take the stage to explore data, AI, today's consumer and more at our annual conference, May 13-15 in Philadelphia.
02/28/2024

Tesco Forms Media Partnership With Car Giant

The deal will bring Vauxhall Motors branding and advertising to the British grocery chain’s electric vehicle (EV) charging stations as well as other Tesco channels.
02/28/2024

Wawa Unveils Retailer Media Network

Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.
02/27/2024

DTC Brand Finds Exclusive Retail Partner in Sephora

Mane, founded by a celebrity hairstylist, helps grow Sephora's hair care category while in-store displays support the brand's recycling program.