Regional Grocer Connects Digital, In-Store Experiences

Family-owned regional grocer Dierbergs recently rolled out new features to its mobile app designed to enhance and personalize shoppers' omnichannel experience. 

Dierbergs, which serves the St. Louis metropolitan-area and Missouri's Lake of the Ozarks, collaborated with retail technology provider Swiftly to integrate digital and in-store offerings to bring increased personalization to shoppers. Additionally, Swiftly's retail media network offers Dierbergs a new vehicle for vendors to reach shoppers, according to a media release.

The updated Dierbergs' app, powered by Swiftly’s retail technology platform, officially debuted in February with a range of new features designed to cater to modern shopper needs, per the release.

An “on-sale-for-you” feature highlights personalized recommendations of items that are on sale or have a coupon available based on an individual’s purchasing history. 

Shoppers can also explore aisle locations for products, create personalized shopping lists, track their rewards and navigate the weekly circular. 

In addition, Swiftly's network and retail media technology provides customers with personalized content and offers. Dierbergs is utilizing Swiftly Landing Pages to drive “increased customer engagement and loyalty,” per the release, and allow CPG marketers a place to offer a more targeted experience with a specific goal in mind. 

"Today's shoppers seek convenience and personalized experiences when shopping,” Henry Kim, co-founder and CEO at Swiftly, said in the release. “To stay competitive and increase both revenue and customer loyalty, grocers must embrace a modern digital strategy. Our retail media capabilities, coupled with our commitment to independent grocers, provide Dierbergs with the technology capabilities of a national retailer. This enhances the user experience, introduces a new revenue stream, and underscores our shared commitment to innovation and customer satisfaction."

"[Swiftly's] understanding of the unique needs of regional grocers like us, coupled with their focus on user experience, made them an ideal partner,” Laura Dierberg Padousis, executive vice president of Dierbergs, added. “We view our partnership with Swiftly as activating an essential omnichannel toolkit to compete now and into the future."