Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

03/12/2024

Infographic: 5 Grocery Trends for 2024

Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51.
03/12/2024

Aldi to Add 800 U.S. Stores by 2028

The grocer has also completed its acquisition of Southeastern Grocers' Winn-Dixie and Harveys Supermarket banners.
03/12/2024

Campbell’s Debuts Grilled Cheese, Tomato Soup Concoction

The brand is promoting the launch of its first limited-edition condensed canned soup flavor with a sweepstakes and in-store displays ahead of National Grilled Cheese Day.
03/07/2024

Pepsi Debuts Revamped Look Globally at Iconic Landmarks

The brand’s first visual overhaul in 14 years was unveiled a year ago, but it is rolling out across more than 120 markets this year.
03/07/2024

Target Outlines Next Era of Growth

The retailer’s plans include new and expanded private labels, investments in stores and a revamping of the Target Circle loyalty program come April to offer three membership tiers.
03/06/2024

Regional Grocer Connects Digital, In-Store Experiences

Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.
03/06/2024

Survey Explores AI’s Impact on Retail Media

Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.
03/05/2024

7-Eleven Format Doubles in Size at Pilot Store in Japan

The c-store’s parent company, Seven & I Holdings, is exploring a larger store format that carries a wider, more diversified range of products.
03/05/2024

Whole Foods Unveils Small Format for Urban Areas

Take a first look at the retailer’s “quick-shop” convenience/grocery store banner designed for urban neighborhoods. The first Whole Foods Market Daily Shop is slated to open this year.
02/29/2024

Lowe’s Rolls Out Design Experience for Apple Vision Pro

The Lowe's Style Studio is a virtual home improvement app that uses spatial computing technology and preset styles curated by Lowe's to help customers visualize and design their kitchen using the 3D headset.