ARTICLES BY THIS AUTHOR
07/11/2022
CVS Pilots In-Store Skin Care Center
CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept.
07/11/2022
Pilot Flying J to Host Wienermobile for 'Hot Dog Day'
Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.
06/21/2022
Albertsons Closes Loop Between Ad Spend, Sales
The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.
06/27/2022
PepsiCo Celebrates New York's Best with 'Summer of Giveaways'
The New York-based brand is offering locals the chance to win Big Apple experiences via QR codes located around the city.
06/22/2022
GNC Expands Meal Delivery Service in U.S.
After successful pilots in select states, GNC RealEats is now delivering its healthy meal options across the U.S.
06/20/2022
Activation Gallery: In-Store Technologies 2.0
Retailers, often with the help of brand partners, are increasing the use of technology to enhance the in-store experience. Here are some technologies that have caught the eyes of our editors.
06/20/2022
Kroger Expands Number of EV Charging Stations
The grocery giant has phased in hundreds of chargers from Blink, Electrify America, EVgo, Tesla and Volta in select markets, with more to come.
06/20/2022
DTC Fishing Brand Goes Experiential
Karl's Fishing & Outdoors has opened its first brick-and-mortar store, featuring a clean design and tech-enabled, educational experiences.
06/20/2022
In-Store Experience: Beauty Goes Brick-and-Mortar
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
06/20/2022
The New Consumer (May-June 2022)
We present a curated roundup of consumer research studies and other insights that paint a picture of emerging trends in shopper behavior.