Having watched activity increase over the last year (and even further back), Institute editors put the spotlight on “shoppable media” for this month’s gallery. Going beyond the retailer-driven media promotions on which our industry has been focused, shoppable media encompasses digital ads and promotional messaging outside of retailer websites and other assets. These ads may appear on third-party consumer websites or apps or in emails, social media posts or the websites of brands. Their defining characteristic is a mechanism (“where to buy” or “available at ...”) that directly links viewers to a method of product purchase. Many more shoppable media activations, as well as numerous retail media activations, are showcased in the image vault at P2PI.org.
Activation Gallery: Shoppable Media