Scotts Touts Lawn Care at Home Depot

Cyndi Loza
Associate Editor, Path to Purchase Institute
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Scotts Miracle-Gro invited Instagram users to stock up and save on lawn care at Home Depot ahead of spring. 

The manufacturer deployed a sponsored Instagram update spotted in February to spotlight its Scotts Turf Builder lawn care items and promise Home Depot shoppers up to 25% off select SKUs. The ad depicted a "shop now" button linking to a page within listing eligible items such as a four-bag bundle of lawn fertilizer from the brand. The promotion ended Feb. 21.