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04/19/2021

Olay Promises 'Brighter Skin' at Target

Cyndi Loza
Associate Editor, Path to Purchase Institute
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Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target

Spotted in March, the ad directs shoppers to target.com and boasts the collection can deliver "visibly brighter skin."

The brand has been using various paid social media updates to plug a variety of new products at Target.

In January, Olay's new Regenerist Collagen Peptide 24 moisturizer also got a boost from a sponsored Facebook update. 

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