Retail Radar: Clinique's New Amazon Storefront; Lowe's Grows SpringFest

Path to Purchase Institute members have access to regularly updated retailer profiles, which can be found here. Recent news includes Lowe's offering delivery via Shipt, and Circle K's expanding loyalty program.

Lowe's Grows Delivery, SpringFest

The home improvement giant is the first in its channel to offer delivery through Shipt. Its perennial SpringFest is also returning, this year with some Toro exclusives and added perks for loyalty members.

Amazon Customer Data 

Numerator data paints a picture of typical Amazon shoppers, including that two-thirds are white and 75% are female. Clinique may appeal to this demographic with its new Amazon storefront, which includes a skin analysis questionnaire and personalized product recommendations. 

Walmart Wants Wealthy Shoppers, Too 

No longer only the land of EDLP, the mega merchant is also adding some more upscale flourishes, including chichi displays and higher-end SKUs.

Circle K's InnerCircle

The c-store's revamped loyalty program continues to expand, with more than 4,000 locations offering membership in more than 30 states.

BJ's Charters Growth

The wholesale club keeps breaking ground on new stores, including plans to expand into the Knoxville, Tennessee, and Myrtle Beach, South Carolina, markets. The retailer also shared some 2023 data, including that its private labels accounted for 26% of its total sales and its membership renewal rate stands at 90%.