Retail Radar: Circle K, Target Unveil New Products, Collaborations

Path to Purchase Institute members have access to regularly updated profiles, which can be found here. Recent news includes Target teasing a limited line of Diane von Furstenberg fashions and accessories, and Kroger celebrating Black brands and products.

Circle K's Monstrous Alliance

The convenience store chain is partnering with Warner Bros. and Legendary Pictures to promote "Godzilla x Kong: The New Empire." The collaboration includes Circle K limited-time exclusives and a sweepstakes.

Target's New Brand, Collab

The retailer has released Dealworthy, a low-price private label of everyday basics. It's also revealed a partnership with fashion designer Diane von Furstenberg, whose limited-time collection includes apparel, accessories, beauty and home SKUs.

Amazon Fresh's New Features 

The e-tailer is adding two features: Recurring Reservations allows customers to choose a preferred delivery or pickup time. Repeat Items lets shoppers have regularly purchased items automatically added to their carts according to their preferred schedule. 

Home Depot's 2023

The home improvement retailer gave an overview of its 2023 financials. U.S. sales figures are down slightly, but the retailer plans to keep building new stores in 2024 and grow its focus on pro resources.  

Kroger Celebrates Black History

The retailer is spotlighting Black-owned brands and products as well as offering some recipe inspiration.