Now Accepting Entries for OmniShopper Awards Program

The second-annual Path to Purchase Institute program celebrates the year’s best Integrated, Digital, In-Store, Collaborative and Direct-to-Consumer commerce marketing activations.

The Path to Purchase Institute is accepting entries for its second annual 2022 OmniShopper Awards, celebrating innovative commerce marketing activations from brands, retailers, marketing agencies and consumer-facing solution providers driving engagement across the entire path to purchase.

The awards provide a unique opportunity to be recognized by Institute and industry leaders for excellence in shopper engagement, from newer tools like retail media networks, social media and direct-to-consumer sales to traditional methods such as in-store displays and on-shelf signage.

The program aims to spotlight expertise and success in diverse activation strategies amidst rapid changes in how consumers discover, evaluate and purchase products. Brands, retailers, marketing/shopper commerce agencies, shopper-facing solution providers and social media operators are encouraged to enter any number of activations in the categories listed below.

The deadline for entries to be submitted is July 1, 2022. The fee for each entry is $299. Institute member companies can submit up to five free entries. There is no limit on the total number of entries submitted by any company.

Entries will be evaluated this summer by an Institute panel of industry experts. All winners will be announced and celebrated at P2PI LIVE, October 18-20, 2022. They will also be spotlighted in a cover story that will run in the November/December issue of Path to Purchase IQ magazine and through extended content to appear on the Path to Purchase Institute website and Institute social media accounts

OmniShopper Awards categories include:

  • Digital Marketing: Digital Media (Non-Retail Media), Retail Media, Mass Media, Social Media, Mobile.
  • In-Store Marketing: Digital Activations, Product Displays (Temporary and Long-Term), On-Shelf Campaign, Store/Aisle Reinvention.
  • Marketing Collaboration: Brand-Retailer Single Activation, Long-Term Partnership.
  • Integrated Activation: Shopper engagement program that reached shoppers across multiple touchpoints.
  • Direct-to-Consumer Activation: Shopper engagement program in which a consumer brand drove direct sales of its products using any and all digital marketing tactics.

The Path to Purchase Institute is a commerce marketing insights, intelligence and networking provider and member community serving the needs of product manufacturers, retailers, agencies and the entire ecosystem of solution providers throughout the path to purchase.

The Institute is a part of EnsembleIQ, a premier business intelligence resource for retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers. EnsembleIQ provides an integrated network of information and media information resources, that inform, connect and deliver actionable marketplace intelligence.