2021 OmniShopper Awards Case Studies

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12/16/2021
Excellence in shopper engagement: We showcase the 20 campaigns that rose to the top.

Thanks to our judges!

Ari Fernandez
Commerce Marketing Manager
Conagra Brands

Tony Fung
Senior Shopper Marketing Manager
Bob Evans Farms

Jayme Jansky
Head of Omni-Shopper Marketing (Field)
Unilever

Frank Ogura
Director of Product Management, Digital Product and Technology Team
BJ’s Wholesale Club

The Path to Purchase Institute’s inaugural OmniShopper Awards program is the first and only recognition designed to honor excellence in shopper engagement across the entire path to purchase. Much like the Institute’s now-retired Design of the Times Awards, which ran for the last 26 years, the new program recognizes and shines a spotlight on in-store marketing in all its forms, including newer tools like retail media and traditional methods like in-store displays. Overall, there were 20 winning campaigns in 12 categories. Read on for the details about the 2021 winners …

CATEGORIES/WINNERS:

Integrated Path to Purchase Activation

Collaborative: Brand-Retailer (Long-Term Partnership)

Collaborative: Brand-Retailer (Single Activation)

In-Store Marketing: On-Shelf Campaign

In-Store Marketing: Digital Activation

In-Store Marketing: Store/Aisle Reinvention

In-Store Marketing: Product Display
(Temporary)

In-Store Marketing: Product Display
(Long-term)

Digital: Digital Media Activation
(Non-Retail Media)

Digital: Mobile Activation

Digital: Retail Media Activation

Digital: Social Media Activation

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