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New Product Launches

A collection of news, articles and other featured content about New Product Launches.

2021 Product of the Year Awards: Winners say POY is a Promotional Plus - Don’t Miss the Deadline

Entering the 2021 Product of the Year Awards is one way legacy brands striving to regain core consumers’ favor, and challenger brands hoping to retain shoppers new to the brand, can differentiate their products and start building loyalty.

Target Stocks Exclusive Kraft Heinz Game

The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 

GlaxoSmithKline is promoting two recently launched OTC products at Walmart.

Spa-inspired skincare brand Bliss recently expanded distribution to Walmart.

Product of the Year was established over 30 years ago to guide consumers to the best products in their market and reward manufacturers for quality and innovation. What makes the award unique — and so effective — is that winners are determined by the votes of 40,000 consumers in a nationally representative survey conducted by Kantar.

As U.S. shoppers stockpiled toilet paper and sanitizer due to erupting COVID-19 fears, Procter & Gamble quietly continued its streak of exclusive brand launches at Walmart with the debut of All Good baby diapers.

Entirely reimagined with a new look and name, Stem & Root, the brand made its U.S. debut at select CVS locations in California and online.

Walmart Queer Eye

The retail giant has tapped the team behind hit Netflix reality makeover show Queer Eye for an exclusive collection of home furniture.

Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.

The exclusive Baby Blue brand spans dry and wet food as well as treats specifically for puppies and kittens.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

Hershey Co.’s Reese’s is running a pair of account-specific sweepstakes to promote the return of the limited-edition "chocolate lovers" and "peanut butter lovers" SKUs it launched last year.

PetSmart stood out among retailers supporting the launch of Nestle Purina Petcare’s Pro Plan LiveClear allergen-reducing cat food.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Walmart began stocking Procter & Gamble's Native deodorant this year, adding an option to its lineup that is free of parabens and aluminum.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Target is tying in to the excitement surrounding the July 4 third season premiere of Netflix's Stranger Things by shining a spotlight on new and exclusive licensed merchandise from the science-fiction '80s-themed horror series.

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

Target is tying in to the excitement surrounding the June 21 theatrical release of Walt Disney Co.'s Toy Story 4 by stocking exclusive licensed merchandise, staging an in-store scavenger hunt, and running a promotion incentivizing Mattel toy purchases.

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

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