CVS Pharmacy is expanding its whole health strategy to include senior care through the launch of Symphony, an Amazon Alexa-like, smart home medical alert system.
The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.
Expanding its retail footprint, Drew Barrymore’s Flower Beauty cosmetics brand launched across more than 3,000 CVS Pharmacy stores and cvs.com on Oct. 22.
The mass merchant is shining a spotlight on exclusive toys from ThreeSixty Group's FAO Schwarz and other brands as it prepares for an extended and unconventional holiday season.
The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home.
Entering the 2021 Product of the Year Awards is one way legacy brands striving to regain core consumers’ favor, and challenger brands hoping to retain shoppers new to the brand, can differentiate their products and start building loyalty.
Product of the Year was established over 30 years ago to guide consumers to the best products in their market and reward manufacturers for quality and innovation. What makes the award unique — and so effective — is that winners are determined by the votes of 40,000 consumers in a nationally representative survey conducted by Kantar.
As U.S. shoppers stockpiled toilet paper and sanitizer due to erupting COVID-19 fears, Procter & Gamble quietly continued its streak of exclusive brand launches at Walmart with the debut of All Good baby diapers.
Hershey Co.’s Reese’s is running a pair of account-specific sweepstakes to promote the return of the limited-edition "chocolate lovers" and "peanut butter lovers" SKUs it launched last year.
Costco is exclusively stocking a new limited-edition, 12-piece nail polish Advent calendar from L’Oreal USA’s Essie dubbed “The Essie House of Color Kit.”
Clorox Co.'s Burt’s Bees turned to solutions provider Bazaarvoice to assist in the launch of the company’s first cosmetics line. The two companies presented at the Path to Purchase Summit.
Aldi wine Advent calendars rolled out to select stores Wednesday, selling out in minutes across multiple locations and hitting ebay.com the same day for exorbitant prices.
Target is tying in to the excitement surrounding the June 21 theatrical release of Walt Disney Co.'s Toy Story 4 by stocking exclusive licensed merchandise, staging an in-store scavenger hunt, and running a promotion incentivizing Mattel toy purchases.
