Nestlé Kicks Off New Year with Some 'Good Life'

Nestlé ushered in the New Year with the latest multi-page FSI event under its “Good Food, Good Life” umbrella platform.The event delivered $5 in coupons for Lean Cuisine, Carnation, Boost and DiGiorno. Among brand-specific promotions:Lean Cuisine dangled a free lunch bag to members of its “Delicious Rewards” program, who enter 25 in-pack codes to the brand’s website to redeem the offer. Doing so also earns them an additional 500 points that can be used for other prizes, such as kitchen appliances or gift cards to Target or Williams-Sonoma. The lunch bag offer runs Jan. 1 to March 31. Cooler clings at retailers such as Safeway supported.Boost offered a money-back guarantee (up to $9.99) to dissatisfied consumers, who can redeem by mailing in a receipt, UPC and form on boost.com from Jan. 1 through March 31. Walgreens received an overlay in some markets.DiGiorno unofficially leveraged the National Football League’s upcoming Super Bowl in a “Countdown to Greatness” sweeps. Smartphone users scan a QR code within the FSI to enter by registering on a mobile website, while Facebook fans can employ an applet on the brand’s page. All entrants receive a $1 coupon for DiGiorno. The sweeps plays out in four weekly flights with the prize values ascending each week. Grand-prize is $5,000 and a 65-inch LED TV; two first-prize winners get 55-inch TVs and $2,500, three second-prize and four third-prize earners get 42-inch TVs. All prizes include a year’s worth of pizza. The promotion also awards 280 daily prizes of pizza and party accoutrements. Promotions.com, New York, handles. This ad reran on Jan. 15.

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