To help marketers ensure their seasonal strategies are up for the occasion, InMarket’s annual playbook features 12 key strategies for 2023 holiday marketing success.
Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.
In this Learning Lab educational course, Adsta's Shawn Tuckett, Kraft Heinz's Shobha Kansal and Bob Evans Farms' Tony Fung cut through the noise surrounding retail media networks and reveal essential insights to help CPGs navigate the space strategically.
In this September Learning Lab, Acadia's Kiri Masters discusses the new playbook brands must understand to grow and win on Walmart.com — from product content to advertising, order fulfillment and more.
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.
Ever wondered what impact flighting your advertising has on ROI? Using data from the Keen Platform, we took a look at two different flight schedules to show the impact of these schedules on net profit. We compared continuous marketing to a 2 and 4 week flight schedule.
To better understand grocery chains’ ability to attract shoppers during this period, InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more.