Sponsored by InMarket

As the biggest shopping season of the year ramps up, it’s critical that marketers work exceptionally hard to attract the attention—and dollars—of holiday shoppers. After three tumultuous holiday seasons, 2023 presents a unique opportunity for marketers to uplevel strategies, strengthen loyalty and drive return on ad spend. 

InMarket’s 2023 Holiday Playbook highlights 12 key strategies for optimizing marketing success. Featuring insights into the importance of value, immersive experiences, in-store activations, real-time measurement & more, InMarket’s Holiday Playbook offers pivotal advice for driving engagement, sales and ROAS during this holiday season and into the new year.