Research & Reports

More than two-thirds of packaged goods shoppers make purchase decisions within the store, where they are influenced by a variety of marketing vehicles, according to a comprehensive research study conducted by OgilvyAction, New York.

A Unilever Trip Management Report

BIGresearch's Consumer Intentions & Actions Survey monitors more than 7,500 consumers each month to provide unique insights and identify opportunities in a fragmented and transitory marketplace.

A Federal Trade Commission report on marketing to children sheds light on the relative importance of in-store marketing to the strategies of leading food and beverage manufacturers.

Walmart is truly ahead of the curve when it comes to environmental sustainability initiatives -- so much so, in fact, that the retailer may be leading where some of its most loyal shoppers haven't felt compelled to follow.

Last year's channel migration update revealed a moderating channel migration trend, with nominal supercenter gains. How times have changed. Over the past year, channel migration has accelerated as consumers face skyrocketing gas, energy and CPG costs -- all at the same time.

A report on the effect of product sampling on purchase intent

Dollar sales of private label food products grew 9.1% last year, but the increase was driven almost entirely by price increases rather than unit sales, according to research from The Nielsen Company.

The rising cost of gas and other commodities has consumers even more likely to abandon their favorite retailers to save money elsewhere, according to data from BIGresearch, Worthington, OH.

OMD, Clorox execs offer preview of P.R.I.S.M. data

For the full report, click on the attachment in Files at right. Now in its thirteenth year, the annual IRI New Product Pacesetters report showcases the year's most successful new CPG brands.

Ad spending through traditional media channels reached $149 billion in 2007, up 0.2% compared with 2006, according to data from TNS media intelligence. Misc. Retail does not include these retail segments: Department Stores, Food Stores; Home & Building Supply Stores.