08/13/2008
IRI's 'Times & Trends: Channel Migration 2008'
Last year's channel migration update revealed a moderating channel migration trend, with nominal supercenter gains.
How times have changed.
Over the past year, channel migration has accelerated as consumers face skyrocketing gas, energy and CPG costs -- all at the same time.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing