Tim Binder
ARTICLES BY THIS AUTHOR
- 5/26/2025
Revisiting 'Shopper Marketing' as We Choose Hall of Famers
When considering candidates for selection each year, P2PI editors start with their work in the discipline. - 5/8/2025
Retail Media Summit: Digital Commerce Trends, and Understanding 7-Eleven
Day two’s opening keynote tackled AI-assisted shopping, the discerning shopper and content factories. Then, 7-Eleven executives discussed the retailer’s evolution in a shifting landscape. - 5/7/2025
Albertsons, Kellanova, Happy Kick Off Retail Media Summit
The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more. - 4/20/2025
Coca-Cola, Walgreens and Mom: Retail Media Promotion That Worked
Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring. - 4/6/2025
Walking the Store Like a P2PI Editor
Executive Editor Tim Binder shares his observations about brands getting long-term/permanent displays at an Albertsons Cos. banner and elsewhere. - 3/16/2025
In-Store Content Coming Your Way
This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder. - 3/12/2025
P-O-P Showcase: Best-in-Class Activations
Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments. - 2/9/2025
What a (Retail Media) Week That Was
The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports. - 1/15/2025
P2PI’s Outlook, Editorially Speaking
Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025. - 11/13/2024
P2PI LIVE Keynote: In-Store Retail Media Is All That
Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.
