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Tim Binder

Executive Editor

Tim Binder is Executive Editor of the Path to Purchase Institute's magazine. He's been with P2PI and covering the consumer goods industry since 2009.

Articles by this author

February 2020

Redeploying a tactic that it has used previously at Walgreens, Procter & Gamble this winter packaged a few of its products together to create solutions in the shaving and laundry categories.

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