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Tim Binder

Executive Editor

Tim Binder is Executive Editor of the Path to Purchase Institute's magazine. He's been with P2PI and covering the consumer goods industry since 2009.

BLOG POSTS BY THIS AUTHOR

October 2018

Oct
29
At the Path to Purchase Expo in early October, we noticed that beauty/cosmetics retailer Sephora was mentioned repeatedly. Later in the month, we paid a visit to a store. See what we found.

ARTICLES BY THIS AUTHOR

December 2020

Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.

After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.

November 2020

Procter & Gamble brought a four-week “holiday rebate” program to Walgreens in November that promises a $10 store gift card with purchase of four qualifying products from some of the manufacturer’s personal care brands.

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