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The editorial team selected Bic's Elisa Gurevich as the Institute’s first-ever Merchandising Innovator of the Year.
Kellogg Co. brought an exclusive flavor of Pringles Wavy potato crisps – and a complementary sweepstakes – to Walgreens this month.
A touchpoint revolution is in progress, and brands and retailers need to adjust in order to break through the clutter and avoid causing shopper fatigue.
Commerce expert April Carlisle will lead a panel discussion with executives from Jack Link's, Mondelez International and Conagra Brands during the Path to Purchase Institute's Digital Shopper Commerce Forum, a virtual event taking place June 15 and 1
Proximo Spirits, importer and distributor of Jose Cuervo tequila in the U.S., brought a national sweepstakes to Walgreens for the Cinco de Mayo holiday.
Walgreens is offering a new suite of capabilities through its Walgreens Advertising Group, going beyond the digital and programmatic realm and into advanced and audience-based television.
Walgreens this month launched same-day delivery in less than two hours to shoppers across the U.S. for more than 24,000 retail products.