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At the Path to Purchase Expo in early October, we noticed that beauty/cosmetics retailer Sephora was mentioned repeatedly. Later in the month, we paid a visit to a store. See what we found.
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Taking a sneak peek at the keynote from Path to Purchase Live: The Digital Experience (Nov. 2-4).
For Midwestern supermarket chain Hy-Vee, retail media is an evolving opportunity that allows for brands, shoppers and the retailer itself to smartly intersect along shoppers’ omnichannel journey, says Hy-Vee group vice president, Joe Hammond.