Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

09/06/2022

Instacart's Eversight Acquisition Inspired by Rising Prices

Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.
09/05/2022

Yesway Expands with Acquisition

The emerging convenience store operator's first acquisition of 2022 comprises nine Tres Amigos stores in Texas.
09/05/2022

How Consumers Are Dealing With Rising CPG Prices

Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.
09/05/2022

Meijer Introduces Another Grocery Store Format

Opening in southeastern Michigan in 2023, Meijer Grocery will offer more convenience and a larger fresh assortment than other area stores.
08/31/2022

Report: Inflation Pushes Consumers to Rethink Shopping

Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits.
08/30/2022

Instacart Taps Lizzo for Brand Campaign

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.
08/30/2022

Amazon Ads Names Advanced Partner Agency

Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.
08/29/2022

Are Retail Pharmacies Well-Positioned to Address Future Public Health Crises?

A former U.S. Treasury Secretary addressed NACDS Total Store Expo attendees to discuss the health and economic challenges facing the U.S.
08/29/2022

Frito-Lay Encourages Girls to Study STEM

In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.
08/28/2022

Elizabeth Arden Launches In-Store at Ulta

The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.