ARTICLES BY THIS AUTHOR
04/10/2024
Instacart Ads Integration to Enhance Video Campaigns
Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.
04/09/2024
Redken Debuts Interactive Billboard, Virtual Try-On
The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.
04/09/2024
Europe Leads Rising Electronic Shelf Label Adoption, Report Finds
While retailers are increasingly leveraging technology to enhance the in-store experience and address labor challenges, investments in micro-fulfillment centers have slowed slightly.
04/09/2024
Activation Gallery: Nostalgia Marketing
We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.
04/09/2024
In-Store Experience: BJ’s Wholesale Club
The expanding chain offers plenty of brand opportunities while distinguishing itself from its channel rivals.
04/09/2024
The New Consumer (March-April 2024)
Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.
04/05/2024
Chase Launches Digital Media Platform
Solo Stoves and Air Canada are among the first to leverage Chase Media Solutions, which combines the scale and audience of a retail media network with its own first-party financial data and targeting capabilities.
04/05/2024
Uber Eats Partners With The Vitamin Shoppe
The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.
04/04/2024
Brands Flock to TikTok Shop Amid Platform Headwinds
Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.
04/04/2024
Under Armour Marketing Leader to Discuss the Balancing Act of Quantitative, Qualitative Data
This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.