ARTICLES BY THIS AUTHOR
01/18/2024
Kraft Heinz Building Generative AI Assistant
During a panel at NRF 2024, Kraft Heinz detailed KraftGPT, saying the tool allows employees to query such things as, “Why are we selling so much bacon?” or “Why does everyone love it so much all of a sudden?"
01/18/2024
Tums Offers Big Game Snack Bets With DraftKings
The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.
01/17/2024
Infographic: Retail Media Successes from Black Friday 2023
Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.
01/17/2024
Albertsons Enhances Media Operations Model
The grocery giant's retail media arm has selected Capgemini as its global agency partner to streamline activation workflows and enhance campaign performance.
01/17/2024
Eagle Eye Solution Personalizes Promotions at Scale
EagleAI uses retailers’ existing customer data and machine learning algorithms to generate offers and communications created specifically for individual shoppers.
01/16/2024
New Cooler Screens Software Predicts Consumer Intent
CoolerX uses an AI-enabled recommendation engine to identify precise marketing activation opportunities in stores for brands and retailers.
01/16/2024
Earth Fare Launches Personalized Nutrition Insights in Stores
Genomic nutrition platform GenoPalate will give Earth Fare shoppers access to its DNA-based reports in the wellness department and eventually launch meal kits and other products at the grocer.
01/11/2024
How Hop Wtr Is Appealing to Sober-Curious Consumers
P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.
01/10/2024
Aldi Quietly Builds Retail Media Proposition
The discount grocer is recruiting retail media-focused talent to begin building its own network across all the markets it operates in.
01/10/2024
Becoming the Brand of Choice for the Super Bowl Season
InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."