ARTICLES BY THIS AUTHOR
04/23/2024
Report: Most Shoppers Embrace Merging Digital, Physical Shopping Journeys
Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.
04/23/2024
Gallery: It'Sugar Opens Flagship Store in Miami
The store spans more than 16,000 square feet across two floors at an open-air shopping center. It's the retailer’s fifth flagship to date.
04/18/2024
Future Forward Keynote Announcement: Former Walmart Exec to Talk In-Store Digital Engagement
Jordan Berke is a retail strategist with more than 20 years of digital, retail and marketing experience, including more than 13 years at Walmart before founding his own consulting firm.
04/18/2024
Walmart Canada Debuts Reusable Bag Recycling Pilot
The program invites shoppers to mail in their excess or damaged Walmart-branded reusable blue shopping bags to TerraCycle to give them a second life.
04/17/2024
Vistar Media Enters Latin America
Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region.
04/17/2024
Gopuff Platform Powers CPG Brands' DTC Operations
Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.
04/17/2024
P2PI’s Jessie Dowd Wins Top Women in Media & Ad Tech Award
The program honors women who are making an impact in the digital media and advertising technology community.
04/16/2024
Dick’s Sporting Goods’ Resale Events Return
In partnership with SidelineSwap, Dick's will host more than 300 trade-in events in 2024, offering consumers e-gift cards for their gently used sports gear.
04/12/2024
Why Purpose Connects to Retail Category Leadership
Data shows that the health and beauty category has more momentum and competition than ever before.
04/11/2024
Uber’s Head of CPG Partnerships to Talk Data-Driven Audience Engagement at Future Forward
The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.