ARTICLES BY THIS AUTHOR
07/12/2022
Epsilon Offering Reduces Digital Ad Waste
The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle.
07/05/2022
Walmart Leans Into Search Advertising
In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.
07/13/2022
Instacart Program Rewards Couriers
Cart Star offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform.
07/12/2022
Survey: How Consumers Feel About Amazon Ads
With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads.
07/04/2022
It'Sugar Continues Experiential Store Expansion
It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.
07/06/2022
Study: Back-to-School Shoppers Want Affordability, Convenience
A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting trends and generational differences.
07/11/2022
CVS Pilots In-Store Skin Care Center
CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept.
07/11/2022
Pilot Flying J to Host Wienermobile for 'Hot Dog Day'
Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.
06/21/2022
Albertsons Closes Loop Between Ad Spend, Sales
The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.
06/27/2022
PepsiCo Celebrates New York's Best with 'Summer of Giveaways'
The New York-based brand is offering locals the chance to win Big Apple experiences via QR codes located around the city.