ARTICLES BY THIS AUTHOR
06/29/2022
Walmart to Buy AR Optical Tech Company
The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements.
04/20/2022
Q&A: Getting to Know Gen Z
EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference.
05/04/2022
Q&A: Metaverse, Gamification & the Next Era of Commerce
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.
06/27/2022
Walmart Bolsters Shopper Experience with New AR Tools
Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces.
06/28/2022
Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste
The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.
06/28/2022
Southeastern Grocers Expands Digital Ad Network in Key Markets
The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network.
06/29/2022
New Kellogg Campaign Emphasizes Authentic Content Creation
Company's director of cultural and inclusive marketing recently discussed why and how the manufacturer launched its campaign focused on bicultural Latina moms in its Social K blog.
07/04/2022
Canopy Growth Debuts Interactive Summer Campaign
Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.
07/04/2022
NielsenIQ, GfK to Merge
Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.
07/12/2022
Epsilon Offering Reduces Digital Ad Waste
The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle.