ARTICLES BY THIS AUTHOR
08/31/2022
Report: Inflation Pushes Consumers to Rethink Shopping
Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits.
08/30/2022
Instacart Taps Lizzo for Brand Campaign
Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.
08/30/2022
Amazon Ads Names Advanced Partner Agency
Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.
08/29/2022
Are Retail Pharmacies Well-Positioned to Address Future Public Health Crises?
A former U.S. Treasury Secretary addressed NACDS Total Store Expo attendees to discuss the health and economic challenges facing the U.S.
08/29/2022
Frito-Lay Encourages Girls to Study STEM
In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.
08/28/2022
Elizabeth Arden Launches In-Store at Ulta
The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.
08/24/2022
Instacart Speeds up Delivery of Large Items
'Big & Bulky' enables retailers to offer a wider assortment of items for same-day delivery, including large items like outdoor furniture, home office supplies and electronics.
08/23/2022
Stella & Chewy's Debuts First National Ad Campaign
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.
08/23/2022
Gopuff Ads Expands Into Off-Site Media
In collaboration with CitrusAd, Gopuff's retail media arm is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels.
08/22/2022
Kohl's to Expand Sephora Shops to Every Store
The beauty giant and the department store chain are expanding their partnership as the Sephora at Kohl’s concept celebrates one year since opening.