ARTICLES BY THIS AUTHOR
02/28/2024
Tesco Forms Media Partnership With Car Giant
The deal will bring Vauxhall Motors branding and advertising to the British grocery chain’s electric vehicle (EV) charging stations as well as other Tesco channels.
02/28/2024
Wawa Unveils Retailer Media Network
Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.
02/27/2024
DTC Brand Finds Exclusive Retail Partner in Sephora
Mane, founded by a celebrity hairstylist, helps grow Sephora's hair care category while in-store displays support the brand's recycling program.
02/26/2024
Dollar General Opens 20,000th Store
On Feb. 24, the retailer held a grand opening celebration at its DG Market location in Alice, Texas.
02/23/2024
P2PI Hosts Party for Retail Media OGs
Attending Shoptalk? Join P2PI for a free evening of networking, drinks and light bites on Monday, March 18, at The Cosmopolitan in Las Vegas, after a day of learning.
02/22/2024
Revlon Lends Lipstick Hues to Home Design Game
Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.
02/22/2024
Tell Us What Events You're Attending in 2024
Take our one-question survey to share what industry events you plan on attending this year.
02/21/2024
Walmart to Ramp up Retail Media Business With Vizio Acquisition
The purchase of the TV manufacturer and its advertising business would enable Walmart advertisers to connect with and serve shoppers in new ways, including TV and in-home entertainment and media experiences.
02/21/2024
Giant Eagle Adds In-Store Audio Ad Content
The regional grocer's retailer media network has partnered with Stingray to launch contextual, audio-enabled advertising tactics across 194 stores across.
02/20/2024
Lancome Leverages Influencers for DOOH Campaign
L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.