ARTICLES BY THIS AUTHOR
07/21/2022
Flipping the Script: Changing Cultures and Feeding Hope with NextUp’s Kat Ortiz
NextUp’s Angelina Bice interviews the program manager of learning and development and on her experience as an industrial-organizational psychologist and leadership development.
07/19/2022
New Tool Provides Insights on Prime Day Brand Activity
Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.
07/19/2022
CitrusAd Unveils GroceryOne Retail Media Hub
CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source.
07/18/2022
Camp Experience Teaches Kids to Upcycle
The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York.
07/18/2022
Beauty Tech Company to Increase Lounges at Walmart
Mayvenn's Beauty Lounges, currently located inside five Walmart stores, offer a diverse assortment of hair extensions and wigs and help drive income for local hair stylists and small salon businesses.
06/29/2022
Walmart to Buy AR Optical Tech Company
The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements.
04/20/2022
Q&A: Getting to Know Gen Z
EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference.
05/04/2022
Q&A: Metaverse, Gamification & the Next Era of Commerce
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.
06/27/2022
Walmart Bolsters Shopper Experience with New AR Tools
Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces.
06/28/2022
Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste
The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.