ARTICLES BY THIS AUTHOR
02/06/2024
Brand Watch: Oreo Shines at Target, Family Dollar
The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.
02/06/2024
Member Spotlight (January-February 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.
02/01/2024
Valentine’s Day Shopper Trends
About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.
01/09/2024
Albertsons Media Collective Partners with Criteo
The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners.
12/12/2023
Talenti Highlights Flavor at Target
The Unilever brand’s product launch at the retailer was supported by social and retail media.
11/16/2023
Thanksgiving Shopping Trends
At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.
10/10/2023
Brand Watch: Johnsonville Repeats Summer Success
The sausage brand leveraged social, in-store and retail media to reach shoppers.
10/10/2023
Member Spotlight (September-October 2023)
Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.
10/02/2023
2023 Guide to Retail Media Networks
This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.
03/28/2022
Unilever Supports Men's Grooming in Warehouse Channel
For the second year in a row, Unilever ran a revamped version of a sports-themed campaign highlighting personal care at warehouse club chains.