Charlie Menchaca

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Charlie Menchaca is Managing Editor at the Path to Purchase Institute. 

ARTICLES BY THIS AUTHOR

02/06/2024

Brand Watch: Oreo Shines at Target, Family Dollar

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.
02/06/2024

Member Spotlight (January-February 2024)

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.
02/01/2024

Valentine’s Day Shopper Trends

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.
01/09/2024

Albertsons Media Collective Partners with Criteo

The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners.
12/12/2023

Talenti Highlights Flavor at Target

The Unilever brand’s product launch at the retailer was supported by social and retail media.
11/16/2023

Thanksgiving Shopping Trends

At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.
10/10/2023

Brand Watch: Johnsonville Repeats Summer Success

The sausage brand leveraged social, in-store and retail media to reach shoppers.
10/10/2023

Member Spotlight (September-October 2023)

Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.
10/02/2023

2023 Guide to Retail Media Networks

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.
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03/28/2022

Unilever Supports Men's Grooming in Warehouse Channel

For the second year in a row, Unilever ran a revamped version of a sports-themed campaign highlighting personal care at warehouse club chains.