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Charlie Menchaca

Managing Editor

Charlie Menchaca is Managing Editor at the Path to Purchase Institute. 


January 2021

Retail Aware

The Path to Purchase Institute shines a spotlight on one of its members, Retail Aware.

December 2020

Bonduelle Fresh Americas

The Path to Purchase Institute shines a spotlight on a U.S. subsidiary of Bonduelle, a French-based, family-owned company.

​​​​​​​Before moving into the e-commerce space, Sarah Pomposello was focused on club and value channels at Beiersdorf.

Who's Who in E-Commerce Preview

Our annual showcase recognizes more than 160 brand and retail executives who are making notable contributions in the online arena.

Gregg Dorazio spent 14 years as a brand marketing leader within Ahold Delhaize and General Mills. Success in those roles stemmed from immersing himself in the shopper mindset to uncover the most important insights.

Digital Shopper Technology Solutions Guide 2020

This is a chart of 25 leading companies providing solutions that help product manufacturers and retailers connect with shoppers through various digital channels.

​​​​​​​Nikki Lang’s career at Bimbo started in a senior portfolio manager position focused on private brands. Then she became director of national customers for the company’s Costco East business.

Jie Cheng’s e-commerce journey began in 2004 when she was tasked at Conair with figuring out how to sell hair dryers online.

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