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Charlie Menchaca

Managing Editor

Charlie Menchaca is Managing Editor at the Path to Purchase Institute. 


June 2020

​​​​​​​Patel Brothers is the largest Indian grocer in the U.S., with more than 50 stores in 19 states. True to its tagline of “Celebrating our food … our culture,” the retailer carries a variety of Indian and Middle Eastern food products made internationally and locally.

​​​​​​​Scholl’s Wellness Co. and its #WeStandWithYou campaign honored healthcare workers, first responders, delivery people and warehouse crews during the COVID-19 crisis.

The 2020 Guide to Consumer Engagement Tools

A chart of 23 companies providing digital solutions to help manufacturers and retailers connect with consumers in shopping mode.

Paul Brenner of Vibenomics

The Path to Purchase Institute shines a spotlight on one of its members, Vibenomics.

AB InBev and Tiger Pistol

The beverage company is working with the social advertising platform to support the brand’s worldwide network of COVID-19-affected retailers, bars and restaurants.

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