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Charlie Menchaca

Managing Editor

Charlie Menchaca is Managing Editor at the Path to Purchase Institute. 

ARTICLES BY THIS AUTHOR

March 2020

Yeti at Lowe's

An in-store look at Lowe's' new wholesale partnership with Cortec Group Management Services' Yeti.

Lowe's Coronavirus

CEO Ellison details keeping consumers and staff safe while replenishing in-demand products.

Numerator

The Path to Purchase Institute shines a spotlight on one of its members, Numerator.

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.

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