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The Boston-based company hired the digital marketing veteran for a sales director position.
Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality.
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.
Mondelez International utilized retail and social media to tout the limited-edition cookies’ availability at the mass merchant.
Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.