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Charlie Menchaca

Managing Editor

Charlie Menchaca is Managing Editor at the Path to Purchase Institute. 


October 2020

Sour Patch Kids NYC

The first-ever store dedicated to Mondelez International’s Sour Patch Kids had a summer opening in Manhattan.

Diageo Craftswomen Endcap

The Path to Purchase Institute shines a spotlight on one of its members, Diageo.

The Future of the Store panelists

Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.

At the start of her career, Peri Mendelson stumbled across opportunities, not realizing they would shape her future. She began in sales at Del Monte Foods before moving to Nielsen, where she gained her analytical prowess.

​​​​​​​Susan Lambert has held past management positions in marketing and sales at Procter & Gamble, the Coca-Cola Co., Nielsen and Catalina Marketing.

​​​​​​​It was 2012 and Kyle Rhodes was due for a job change. After spending time at places like Cadbury, Dr Pepper/Snapple, PepsiCo and Mission Foods as well as running his own consulting practice, the thought of working on something outside of food and beverages was refreshing.

​​​​​​​Phil Lardner’s entire career has been spent in fast-moving consumer goods. He previously headed the marketplace analytics teams at Kraft and Conagra Brands before joining Clorox in 2017.

Who's Who Insights & Analytics 2020

Our annual report spotlights more than 175 executives who are leading the insights and analytics functions at their companies.

September 2020


The Path to Purchase Institute shines a spotlight on one of its members, Valvoline.

2020 Guide to Shopper Marketing Agencies

This edition features in-depth profiles from 11 leading companies.

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