Cyndi Loza

Managing Editor, Member Content
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Cyndi Loza is managing editor, member content, for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than eight years, covering retailers, including Target, 7-Eleven, The Home Depot and Dollar General, and topics such as retail media. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

04/12/2022

P2PI Member Spotlight (March-April 2022)

A snapshot of industry leaders from the Path to Purchase Institute member community: Fairlife and Advantage Marketing Partners
03/02/2022

Trends 2022: Retailer Media Networks: Ratings and Challenges

We asked participants in the Path to Purchase IQ's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
01/30/2022

P2PI Member Spotlight (January-February 2022)

A snapshot of industry leaders from the Path to Purchase Institute member community: Ferrero USA, Georgia-Pacific and Nestle Coffee Partners.