Author Profile

Press enter to search
Close search
Open Menu

Author Profile

Cyndi Loza

Associate Editor, Path to Purchase Institute

Cyndi Loza is an associate editor of content for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than five years, covering retailers including Target, 7-Eleven, The Home Depot and Dollar General. Follow her on Twitter or connect with her on LinkedIn.

Articles by this author

February 2020

The grocer partnered with General Mills to run a "Blue Buffalo Blue Year’s Resolution" program incentivizing pet food purchases from the brand.

Target is tying in to February's designation of Black History Month by shining a spotlight on a unique assortment of SKUs that aim to amplify the heritage, legacy and impact of the African-American community.

Dollar General joins other retailers drumming up support for PepsiCo's new Mtn Dew Zero Sugar beverage.

January 2020

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.