Author Profile

Cyndi Loza

Associate Editor, P2PI

Cyndi Loza is an associate editor of content for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than five years, covering retailers including Target, 7-Eleven, The Home Depot and Dollar General. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

July 2021

July 26

Meijer, Brita Recycle for BTS

Meijer and Clorox Co.'s Brita recently concluded a contest awarding a garden to a Midwestern school.

Cyndi Loza

July 21

E.l.f. Gets in an 'Electric Mood' at Target

The mass merchant is shining a spotlight on a new, exclusive cosmetics collection from TPG Growth's e.l.f. inspired by music artists Tove Lo, Pitizion and Tiana Major9.

Cyndi Loza

July 19

P&G Rolls Out Body, Mind Line at Target

Target is exclusively merchandising a new personal care line from Procter & Gamble designed to help Gen Z shoppers relax.

Cyndi Loza

July 13

Dollar General Stocks Summer Exclusives

Dollar General kicked off the summer season by stocking new and exclusive SKUs from brands including Coty's CoverGirl.

Cyndi Loza

July 06

Target Elevates Brands, Nonprofits for Pride Month

Target tied in to the celebration of Pride Month in June by spotlighting multiple brands and the LGBTQIA+ nonprofits they support, both in stores and online.

Cyndi Loza

June 2021

June 30

Target Drives Toy Sales with Mattel, Lego

Target partnered with multiple toy manufacturers, including Mattel and Lego Group, for exclusive SKUs and promotions following a spike in toy sales last quarter.

Cyndi Loza

June 23

Store Spotlight: Harvest Market

Niemann Foods’ Harvest Market has made shopping for groceries less about pantry-filling and more about connecting shoppers with the food they buy and consume.

Cyndi Loza

June 23

Insights Innovator of the Year: Natalie Kinney

The editorial team selected Butterball's Natalie Kinney as the Institute’s first-ever Insights Innovator of the Year.

Cyndi Loza

June 17

Target Expands Baby Offerings with Pampers Hybrid Diaper

Target is bolstering its offerings in the baby category with a new hybrid cloth diapering system from Procter & Gamble's Pampers, and "luxury" diapers and wipes from Millie Moon.

Cyndi Loza

June 09

Scunci, Essie Collab Rolls Out to Target

Conair Corp.'s Scunci recently rolled out an exclusive collection of hair accessories at Target designed to complement 2021 summer nail polish colors from L'Oreal's Essie.

Cyndi Loza

June 09

Instacart to Share Tips on Winning the Digital Aisle at Digital Shopper Commerce Forum

Considering the rise of online grocery shopping in the past year, Instacart's Ryan Mayward will share how brands can rethink their strategies to win in the digital aisles during the Path to Purchase Institute’s first Digital Shopper Commerce Forum Ju

Cyndi Loza