Cyndi Loza
ARTICLES BY THIS AUTHOR
February 2021
Feb 23
SellCheck Recognizes Creative Excellence in 'Best of' Awards
The marketing services company recently announced the winners for its inaugural Best of SellCheck Awards, honoring clients who represented the best behavioral science-based creative in 2020.
Feb 12
Gillette Debuts Green Shave Line at Target
The mass merchant is stocking a new line of sustainable shaving products from Procter & Gamble's Gillette dubbed Planet Kind.
Feb 10
Native Deepens Target Ties with Hair Care Launch
Procter & Gamble's Native recently launched its first-ever hair care line exclusively at Target, strengthening its long relationship with the retailer.
Feb 03
7-Eleven Offers PS Gamers Overnight Stays
The convenience store chain is tying in to the buzz surrounding the launch of Sony's latest video game console by staging a sweepstakes and hosting gamers at a Dallas-area store overnight.
Feb 01
Optimizing Retail Media: Killing the Purchase Funnel
E-commerce has flattened the funnel, forcing companies to adjust traditional practices and mindsets.
January 2021
Jan 15
Family Dollar, PepsiCo Head into Game Day
The dollar store chain has teamed with National Football League and Super Bowl 2021 sponsor PepsiCo/Frito-Lay to run a bulk-purchase incentive and sweepstakes ahead of the big game.
Jan 10
Family Dollar Embraces E-Commerce
Family Dollar has entered the e-commerce landscape, allowing shoppers to purchase items directly from its website for the first time.
Jan 06
DTC Brand Customizes Haircare at Target
The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.