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Cyndi Loza

Associate Editor, Path to Purchase Institute

Cyndi Loza is an associate editor of content for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than five years, covering retailers including Target, 7-Eleven, The Home Depot and Dollar General. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

November 2020

​​​​​​​Kimberly-Clark teamed with Target this summer for a program heralding the arrival of the manufacturer’s new Pull-Ups premium, plant-based training underwear line.

ShopRite is shining a spotlight on its cause efforts with multiple manufacturers through its pandemic-long “Essential Thanks” platform.

The mass merchant is shining a spotlight on exclusive toys from ThreeSixty Group's FAO Schwarz and other brands as it prepares for an extended and unconventional holiday season. 

From image optimization to robotic process automation, speakers at the Path to Purchase Institute's sixth and final "Community Gathering" shared their insights on today's emerging technologies, technological needs and key digital trends.

The dollar store chain is stocking exclusive SKUs from multiple manufacturers this fall.

October 2020

Despite the COVID-19 pandemic, Johnsonville and Molson Coors Beverage Co. teamed up again this year to run a patriotic summer grilling program at Meijer positioning the manufacturers’ brands as an ideal pairing.

The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 

Singer/Actress Jana Kramer to Speak, Perform at P2PX

Country music singer and actress Jana Kramer will share insights for developing partnerships with brands and influencers next month at the Path to Purchase Digital Expo.

Tata Consumer Products' Eight O'Clock Coffee teamed with influencer marketing company Ripple Street for a program encouraging ShopRite shoppers to "be your own barista” at home during the COVID-19 pandemic.

The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."

Dollar General and Keurig Dr Pepper are running multiple bulk-purchase incentives this fall.  In stores, account-specific, football-themed floorstands from Dr Pepper dangle a "3 for $12" deal on Dr Pepper 12-count packs valid from Aug.

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