Author Profile

Cyndi Loza

Associate Editor, Path to Purchase Institute

Cyndi Loza is an associate editor of content for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than five years, covering retailers including Target, 7-Eleven, The Home Depot and Dollar General. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

May 2021

May 05

Vitamin Line Launches Care/of Target

Continuing its strategy of giving digital native brands an in-store presence, Target is exclusively stocking a new vitamin line from direct-to-consumer brand Care/of.

Cyndi Loza

May 04

Zatarain's Celebrates Mardi Gras Digitally

In the lead-up to Mardi Gras, Sigma’s Zatarain’s teamed with Kroger for a digital campaign presenting the brand’s smoked sausages as perfect complements to McCormick & Co.’s Zatarain’s rice and dinner mixes.

Cyndi Loza

April 2021

Apr 26

Pringles Gets in a Pickle at Dollar General

The dollar store chain is carrying new and exclusive "Deep Fried Pickle"-flavored potato crisps from Kellogg Co.'s Pringles.

Cyndi Loza

Apr 26

Target's Newest Exclusive Aims to Sustain Humanity

The mass merchant is stocking an exclusive, sustainable personal care line co-created by actress and talk-show host Jada Pinkett Smith.

Cyndi Loza

Apr 19

Olay Promises 'Brighter Skin' at Target

Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target.

Cyndi Loza

Apr 12

Scotts Touts Lawn Care at Home Depot

Scotts Miracle-Gro invited Instagram users to stock up and save on lawn care at Home Depot ahead of spring.

Cyndi Loza

Apr 05

Target, Thinx Debut Period Undies 'For All'

Target has added an exclusive, budget-friendly line of period underwear from Thinx to its assortment. Thinx for All period underwear recently rolled out to target.com and Target stores in brief, bikini and high-waist styles, which the brand

Cyndi Loza