ARTICLES BY THIS AUTHOR
03/07/2024
Retail Media Summit Canada Recap
Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.
02/06/2024
Trends 2024, Part 1: Retailer Media Network Ratings & Insights
From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.
02/06/2024
AD Retail Media’s Transition In-House
Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.
02/06/2024
The State of Retail Media: Outlooks, Strategies & What’s Next
From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.
01/13/2024
IAB Produces In-Store Retail Media Report
Gathering feedback and insights from various retailer, CPG brand and marketing executives, the IAB released a white paper exploring the future and role of retail media in stores ahead of a panel discussion on the topic at NRF.
11/27/2023
Retail Media Unplugged, Episode 6
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
11/17/2023
Shopper Perceptions of Retail Media Across the Pond
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
10/19/2023
Schick Launches Razor for Hispanic Heritage Month
Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.
10/10/2023
Retail Media Up the Funnel
Nielsen executives discuss their company’s role in the media landscape, including measurement.
08/16/2023
Coke Elevates Black-Owned Brands at Target
The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.